Images: Office-replacing Satellite Commons project to debut next month
Images: Office-replacing Satellite Commons project to debut next month
Images: Office-replacing Satellite Commons project to debut next month
Josh Green
Fri, 08/01/2025 – 13:02
Northeast of Atlanta, a multifaceted infill project is finishing construction that designers call a refreshingly walkable alternative to typical suburban development.
Satellite Commons, named for its location along Satellite Boulevard, is claiming a 40-acre former office site and parking lots across two phases in Duluth’s Sugarloaf area. It’s just north of the Interstate 85 junction with Ga. Highway 316, across the street from Mercedes-Benz of Atlanta Northeast, a large dealership.
The site is the former headquarters of Fortune 500 company NCR, a financial telecommunications firm that made waves by uprooting from Gwinnett to a glassy high-rise complex in Midtown seven years ago.
Officials with Nelson Worldwide, Satellite Commons’ architect of record, tell Urbanize Atlanta the project’s initial phase is finishing construction and scheduled to be completed in September.
Courtesy of Nelson
The vacant former NCR headquarters, prior to demolition in 2021. Google Maps
Phase one includes 350 apartments, 64 rental cottages, and 25,000 square feet of walkable retail and restaurant space. Another 350 multifamily units are in the pipeline for phase two.
Onsite perks include saltwater pools described as “resort-style,” fitness centers, clubhouses with coworking, pocket parks, business centers, conference rooms, and multi-use trails that link the community to the Gwinnett County Trail Network. Overall, the goal was to create a “seamless blend of modern living, retail convenience, and accessible recreation,” per an architectural overview.
On the retail front, the project is partially leased, and tenants have begun moving in. We’ve asked for a list of signed tenants and will update this story should that come.
Scope of the 40-acre site, in relation to I-85 and Ga. Highway 316 in Duluth. Google Maps
Rendering of the project’s multifamily component. Courtesy of Nelson
John Lewis, a Nelson principal and multifamily national practice leader, says the project’s planning lends functionality, aesthetic cohesiveness, and a modern feel—for “not just another suburban center,” in other words.
“Unlike other nearby small to medium-sized suburban developments, which tend to be standalone retail or office… or residential apartments, Satellite Commons blends both residential and commercial within one pedestrian-friendly complex,” Lewis wrote in an email.
“It’s a full experience,” he continued, “[with] daily necessities, amenities, recreation, and social spaces, all walkable and programmed. That is rare in the broader Satellite Boulevard area, where commercial corridors dominate.”
In the gallery above, find more context and all available imagery.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Gwinnett County news, discussion (Urbanize Atlanta)
The vacant former NCR headquarters, prior to demolition in 2021. Google Maps
Scope of the 40-acre site, in relation to I-85 and Ga. Highway 316 in Duluth. Google Maps
Rendering of the project’s multifamily component. Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Google Maps
Images: Office-replacing Satellite Commons project to debut next month
Josh Green
Fri, 08/01/2025 – 13:02
Northeast of Atlanta, a multifaceted infill project is finishing construction that designers call a refreshingly walkable alternative to typical suburban development. Satellite Commons, named for its location along Satellite Boulevard, is claiming a 40-acre former office site and parking lots across two phases in Duluth’s Sugarloaf area. It’s just north of the Interstate 85 junction with Ga. Highway 316, across the street from Mercedes-Benz of Atlanta Northeast, a large dealership. The site is the former headquarters of Fortune 500 company NCR, a financial telecommunications firm that made waves by uprooting from Gwinnett to a glassy high-rise complex in Midtown seven years ago. Officials with Nelson Worldwide, Satellite Commons’ architect of record, tell Urbanize Atlanta the project’s initial phase is finishing construction and scheduled to be completed in September.
Courtesy of Nelson
The vacant former NCR headquarters, prior to demolition in 2021. Google Maps
Phase one includes 350 apartments, 64 rental cottages, and 25,000 square feet of walkable retail and restaurant space. Another 350 multifamily units are in the pipeline for phase two. Onsite perks include saltwater pools described as “resort-style,” fitness centers, clubhouses with coworking, pocket parks, business centers, conference rooms, and multi-use trails that link the community to the Gwinnett County Trail Network. Overall, the goal was to create a “seamless blend of modern living, retail convenience, and accessible recreation,” per an architectural overview. On the retail front, the project is partially leased, and tenants have begun moving in. We’ve asked for a list of signed tenants and will update this story should that come.
Scope of the 40-acre site, in relation to I-85 and Ga. Highway 316 in Duluth. Google Maps
Rendering of the project’s multifamily component. Courtesy of Nelson
John Lewis, a Nelson principal and multifamily national practice leader, says the project’s planning lends functionality, aesthetic cohesiveness, and a modern feel—for “not just another suburban center,” in other words. “Unlike other nearby small to medium-sized suburban developments, which tend to be standalone retail or office… or residential apartments, Satellite Commons blends both residential and commercial within one pedestrian-friendly complex,” Lewis wrote in an email.“It’s a full experience,” he continued, “[with] daily necessities, amenities, recreation, and social spaces, all walkable and programmed. That is rare in the broader Satellite Boulevard area, where commercial corridors dominate.”In the gallery above, find more context and all available imagery. …Follow us on social media: Twitter / Facebook/and now: Instagram • Gwinnett County news, discussion (Urbanize Atlanta)
Tags
2651 SATELLITE Boulevard
Duluth
Satellite Commons
Nelson
Gwinnett County
Gwinnett County News
Duluth News
Atlanta Suburbs
OTP
Nelson Worldwide
Sugarloaf
Duluth Development
Gwinnett County Development
NCR
Atlanta Infill
Infill Development
Infill
Infill Housing
Duluth Apartments
Images
The vacant former NCR headquarters, prior to demolition in 2021. Google Maps
Scope of the 40-acre site, in relation to I-85 and Ga. Highway 316 in Duluth. Google Maps
Rendering of the project’s multifamily component. Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Google Maps
Subtitle
Multi-building Duluth complex replaces former Fortune 500 company headquarters
Neighborhood
Duluth
Background Image
Image
Before/After Images
Sponsored Post
Off Read More
Images: Office-replacing Satellite Commons project to debut next month
Josh Green
Fri, 08/01/2025 – 13:02
Northeast of Atlanta, a multifaceted infill project is finishing construction that designers call a refreshingly walkable alternative to typical suburban development. Satellite Commons, named for its location along Satellite Boulevard, is claiming a 40-acre former office site and parking lots across two phases in Duluth’s Sugarloaf area. It’s just north of the Interstate 85 junction with Ga. Highway 316, across the street from Mercedes-Benz of Atlanta Northeast, a large dealership. The site is the former headquarters of Fortune 500 company NCR, a financial telecommunications firm that made waves by uprooting from Gwinnett to a glassy high-rise complex in Midtown seven years ago. Officials with Nelson Worldwide, Satellite Commons’ architect of record, tell Urbanize Atlanta the project’s initial phase is finishing construction and scheduled to be completed in September.
Courtesy of Nelson
The vacant former NCR headquarters, prior to demolition in 2021. Google Maps
Phase one includes 350 apartments, 64 rental cottages, and 25,000 square feet of walkable retail and restaurant space. Another 350 multifamily units are in the pipeline for phase two. Onsite perks include saltwater pools described as “resort-style,” fitness centers, clubhouses with coworking, pocket parks, business centers, conference rooms, and multi-use trails that link the community to the Gwinnett County Trail Network. Overall, the goal was to create a “seamless blend of modern living, retail convenience, and accessible recreation,” per an architectural overview. On the retail front, the project is partially leased, and tenants have begun moving in. We’ve asked for a list of signed tenants and will update this story should that come.
Scope of the 40-acre site, in relation to I-85 and Ga. Highway 316 in Duluth. Google Maps
Rendering of the project’s multifamily component. Courtesy of Nelson
John Lewis, a Nelson principal and multifamily national practice leader, says the project’s planning lends functionality, aesthetic cohesiveness, and a modern feel—for “not just another suburban center,” in other words. “Unlike other nearby small to medium-sized suburban developments, which tend to be standalone retail or office… or residential apartments, Satellite Commons blends both residential and commercial within one pedestrian-friendly complex,” Lewis wrote in an email.“It’s a full experience,” he continued, “[with] daily necessities, amenities, recreation, and social spaces, all walkable and programmed. That is rare in the broader Satellite Boulevard area, where commercial corridors dominate.”In the gallery above, find more context and all available imagery. …Follow us on social media: Twitter / Facebook/and now: Instagram • Gwinnett County news, discussion (Urbanize Atlanta)
Tags
2651 SATELLITE Boulevard
Duluth
Satellite Commons
Nelson
Gwinnett County
Gwinnett County News
Duluth News
Atlanta Suburbs
OTP
Nelson Worldwide
Sugarloaf
Duluth Development
Gwinnett County Development
NCR
Atlanta Infill
Infill Development
Infill
Infill Housing
Duluth Apartments
Images
The vacant former NCR headquarters, prior to demolition in 2021. Google Maps
Scope of the 40-acre site, in relation to I-85 and Ga. Highway 316 in Duluth. Google Maps
Rendering of the project’s multifamily component. Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Courtesy of Nelson
Google Maps
Subtitle
Multi-building Duluth complex replaces former Fortune 500 company headquarters
Neighborhood
Duluth
Background Image
Image
Before/After Images
Sponsored Post
Off
As GSU prepares to break ground on baseball stadium, questions linger on Hank Aaron tribute
As GSU prepares to break ground on baseball stadium, questions linger on Hank Aaron tribute
Inflation may affect what can be done to honor Hank Aaron at Georgia State’s new baseball stadium on site where he blasted No. 715.
Inflation may affect what can be done to honor Hank Aaron at Georgia State’s new baseball stadium on site where he blasted No. 715. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Inflation may affect what can be done to honor Hank Aaron at Georgia State’s new baseball stadium on site where he blasted No. 715.
As GSU prepares to break ground on baseball stadium, questions linger on Hank Aaron tribute
As GSU prepares to break ground on baseball stadium, questions linger on Hank Aaron tribute
Inflation may affect what can be done to honor Hank Aaron at Georgia State’s new baseball stadium on site where he blasted No. 715.
Inflation may affect what can be done to honor Hank Aaron at Georgia State’s new baseball stadium on site where he blasted No. 715. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Inflation may affect what can be done to honor Hank Aaron at Georgia State’s new baseball stadium on site where he blasted No. 715.
Developer behind NHL push, billion-dollar project talks timelines, more
Developer behind NHL push, billion-dollar project talks timelines, more
Developer behind NHL push, billion-dollar project talks timelines, more
Josh Green
Fri, 08/01/2025 – 08:16
Back in June, hundreds of readers on these pages responded to a poll asking them to rate their confidence a National Hockey League team will return to metro Atlanta soon. The most popular response by an overwhelming margin (43 percent) was this: “Yes, it’s happening. Third time’s a charm.”
Clearly, Vernon Krause—the car dealership entrepreneur, aspiring megaproject developer, and driving force behind plans to lasso another NHL franchise for the metro—concurs.
Since uncloaking plans for the $3-billion The Gathering at South Forsyth two years ago, Krause has assembled a powerful team, detailed the redevelopment vision for 100 acres he owns, and scored the Forsyth County Commission’s official blessing to move forward with a mixed-use project to rival The Battery Atlanta. But all of it—including $350 million in county tax incentives—hinges on the NHL deciding to award metro Atlanta its third pro hockey franchise. Krause said in June his team “is more energized than ever” as it prepares to meet with NHL Commissioner Gary Bettman to discuss possible league expansion.
NHL brass have given no indication when they’ll decide on expansion, but Bettman has said Atlanta’s past two failures to keep NHL franchises here (the Flames and Thrashers) won’t count against the region. He acknowledged the league has talked to “a couple of groups” striving to bring the NHL back to the metro, noting that Atlanta is a different market than when both previous teams fled north, in 1980 and 2011, respectively. Last month, the NHL and NHL Players’ Association locked in a new collective bargaining agreement, which was seen as necessary before expansion could be considered.
The Gathering at South Forsyth; designs, SCI Architects
Back in Forsyth, Krause (owner of 29 car dealerships across the Carolinas, Florida, and Georgia) envisions The Gathering sprouting to life with 2,400 residential units and 1.6 million square feet of retail and office space, among other facets, in coming years. About $1 billion of the estimated $3 billion price tag would go toward the cornerstone 18,000-seat arena, which would also stage concerts and events.
What follows are excerpts from a recent Krause interview with Alpharetta.com, republished here with permission, in which he outlines his ambitions for the prosperous north metro region. Q&A responses have been edited for length.
Krause on the initial impetus for trying to pull off a development of such scale:
“My passion for creating The Gathering at South Forsyth really came from something deeper—a passion to bring hockey back to Georgia, to the community where I spent 35 years raising my family and building my business. I looked around Forsyth County, one of the fastest-growing counties in the nation, and saw a need for a destination that could bring people together. A place where families could spend the day, where businesses could thrive, where our youth could be inspired by sports, music, and innovation.
“I knew that if we didn’t create that kind of visionary space now, we’d miss a rare opportunity to help shape the future of this area in a meaningful, lasting way. So, The Gathering was born out of a sense of responsibility. I wanted to create a destination that reflects the energy and potential of this community, something we could all be proud of for generations to come.”
On how The Gathering would stand out as a suburban destination:
“We’re not just building an arena for a potential NHL team, [the project] is designed to be the entertainment hub for North Georgia—and the heartbeat of the Forsyth community. The Gathering will be a place where people can connect, celebrate and thrive. Whether it’s families enjoying the outdoor spaces, kids seeing a world-class sporting event for the first time, neighbors meeting at local restaurants, or entrepreneurs collaborating in innovative workspaces, The Gathering at South Forsyth will be the heart and soul of the community and truly a place where people can gather—right in their backyard without the hassle of traveling to downtown Atlanta.”
Results of an in-house poll in June. Urbanize Atlanta
How Forsyth’s bid for the NHL’s return stands out from others:
“[The Gathering] is a vision for the future of professional sports in the Southeast. What makes this development truly compelling is that it will be built from the ground up with the NHL in mind. We own the land. We have the support of the local government and the community. We’re designing a purpose-built, state-of-the-art arena in a thriving, high-growth corridor that already supports youth and adult hockey at a high level—and [we’re] not retrofitting a pre-existing space to fit a team.
Forsyth County is not only one the fastest-growing counties in Georgia and among the top in the nation, but also one of the healthiest and wealthiest counties. The community wants a destination they can visit, and [the project] will be that year-round destination. It’s an ecosystem of entertainment, retail, residential, and office space, all anchored by a team that fans can support and grow with. This isn’t a revival of past efforts. It’s a completely new playbook. And I believe it’s the one that finally gets it right for Georgia, for the NHL, and for generations of fans to come.”
On the vision for retail and new housing:
“One of the most exciting aspects of The Gathering is how it blends lifestyle and community. On the residential side, we’re planning a mix of living options from single-family homes to luxury apartments, all designed to offer walkability, convenience, and access to amenities right outside your door. Whether you’re a young professional, a growing family, or empty-nesters looking to downsize without sacrificing quality, there will be a place for you… Our retail offerings will provide a dynamic mix of local boutiques, national brands, and chef-driven restaurants. The vibrant environment will serve those who live, work, and visit from across the region and nation.”
The Gathering at South Forsyth; designs, Nelson
On next steps toward bringing it all to fruition:
“With the Forsyth County commissioners’ approval in hand, our team is moving into the next phase. We have assembled our package to present to NHL Commissioner Gary Bettman, which includes our vision of bringing an NHL expansion team to Georgia. We believe this project, with its built-in infrastructure, entertainment district, strong community, and passionate fan base, is the ideal location to grow the league in the Southeast. The ultimate decision rests with the NHL.”
The outlook on timelines:
“We anticipate The Gathering at South Forsyth to open in phases, with the first major phase projected for completion in 2028, depending on permitting and construction timelines. To the community of Forsyth County: thank you. Your support, engagement, and vision have helped shape [the project] into a destination that will not only bring entertainment and economic growth, but also a sense of pride and place for everyone who lives, works, and visits here. We’re excited about what’s ahead and can’t wait to welcome you when the doors open.”
A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Forsyth County news, discussion (Urbanize Atlanta)
Developer behind NHL push, billion-dollar project talks timelines, more
Josh Green
Fri, 08/01/2025 – 08:16
Back in June, hundreds of readers on these pages responded to a poll asking them to rate their confidence a National Hockey League team will return to metro Atlanta soon. The most popular response by an overwhelming margin (43 percent) was this: “Yes, it’s happening. Third time’s a charm.”Clearly, Vernon Krause—the car dealership entrepreneur, aspiring megaproject developer, and driving force behind plans to lasso another NHL franchise for the metro—concurs. Since uncloaking plans for the $3-billion The Gathering at South Forsyth two years ago, Krause has assembled a powerful team, detailed the redevelopment vision for 100 acres he owns, and scored the Forsyth County Commission’s official blessing to move forward with a mixed-use project to rival The Battery Atlanta. But all of it—including $350 million in county tax incentives—hinges on the NHL deciding to award metro Atlanta its third pro hockey franchise. Krause said in June his team “is more energized than ever” as it prepares to meet with NHL Commissioner Gary Bettman to discuss possible league expansion.NHL brass have given no indication when they’ll decide on expansion, but Bettman has said Atlanta’s past two failures to keep NHL franchises here (the Flames and Thrashers) won’t count against the region. He acknowledged the league has talked to “a couple of groups” striving to bring the NHL back to the metro, noting that Atlanta is a different market than when both previous teams fled north, in 1980 and 2011, respectively. Last month, the NHL and NHL Players’ Association locked in a new collective bargaining agreement, which was seen as necessary before expansion could be considered.
The Gathering at South Forsyth; designs, SCI Architects
Back in Forsyth, Krause (owner of 29 car dealerships across the Carolinas, Florida, and Georgia) envisions The Gathering sprouting to life with 2,400 residential units and 1.6 million square feet of retail and office space, among other facets, in coming years. About $1 billion of the estimated $3 billion price tag would go toward the cornerstone 18,000-seat arena, which would also stage concerts and events. What follows are excerpts from a recent Krause interview with Alpharetta.com, republished here with permission, in which he outlines his ambitions for the prosperous north metro region. Q&A responses have been edited for length. Krause on the initial impetus for trying to pull off a development of such scale: “My passion for creating The Gathering at South Forsyth really came from something deeper—a passion to bring hockey back to Georgia, to the community where I spent 35 years raising my family and building my business. I looked around Forsyth County, one of the fastest-growing counties in the nation, and saw a need for a destination that could bring people together. A place where families could spend the day, where businesses could thrive, where our youth could be inspired by sports, music, and innovation. “I knew that if we didn’t create that kind of visionary space now, we’d miss a rare opportunity to help shape the future of this area in a meaningful, lasting way. So, The Gathering was born out of a sense of responsibility. I wanted to create a destination that reflects the energy and potential of this community, something we could all be proud of for generations to come.”On how The Gathering would stand out as a suburban destination: “We’re not just building an arena for a potential NHL team, [the project] is designed to be the entertainment hub for North Georgia—and the heartbeat of the Forsyth community. The Gathering will be a place where people can connect, celebrate and thrive. Whether it’s families enjoying the outdoor spaces, kids seeing a world-class sporting event for the first time, neighbors meeting at local restaurants, or entrepreneurs collaborating in innovative workspaces, The Gathering at South Forsyth will be the heart and soul of the community and truly a place where people can gather—right in their backyard without the hassle of traveling to downtown Atlanta.”
Results of an in-house poll in June. Urbanize Atlanta
How Forsyth’s bid for the NHL’s return stands out from others: “[The Gathering] is a vision for the future of professional sports in the Southeast. What makes this development truly compelling is that it will be built from the ground up with the NHL in mind. We own the land. We have the support of the local government and the community. We’re designing a purpose-built, state-of-the-art arena in a thriving, high-growth corridor that already supports youth and adult hockey at a high level—and [we’re] not retrofitting a pre-existing space to fit a team.Forsyth County is not only one the fastest-growing counties in Georgia and among the top in the nation, but also one of the healthiest and wealthiest counties. The community wants a destination they can visit, and [the project] will be that year-round destination. It’s an ecosystem of entertainment, retail, residential, and office space, all anchored by a team that fans can support and grow with. This isn’t a revival of past efforts. It’s a completely new playbook. And I believe it’s the one that finally gets it right for Georgia, for the NHL, and for generations of fans to come.”On the vision for retail and new housing: “One of the most exciting aspects of The Gathering is how it blends lifestyle and community. On the residential side, we’re planning a mix of living options from single-family homes to luxury apartments, all designed to offer walkability, convenience, and access to amenities right outside your door. Whether you’re a young professional, a growing family, or empty-nesters looking to downsize without sacrificing quality, there will be a place for you… Our retail offerings will provide a dynamic mix of local boutiques, national brands, and chef-driven restaurants. The vibrant environment will serve those who live, work, and visit from across the region and nation.”
The Gathering at South Forsyth; designs, Nelson
On next steps toward bringing it all to fruition: “With the Forsyth County commissioners’ approval in hand, our team is moving into the next phase. We have assembled our package to present to NHL Commissioner Gary Bettman, which includes our vision of bringing an NHL expansion team to Georgia. We believe this project, with its built-in infrastructure, entertainment district, strong community, and passionate fan base, is the ideal location to grow the league in the Southeast. The ultimate decision rests with the NHL.”The outlook on timelines: “We anticipate The Gathering at South Forsyth to open in phases, with the first major phase projected for completion in 2028, depending on permitting and construction timelines. To the community of Forsyth County: thank you. Your support, engagement, and vision have helped shape [the project] into a destination that will not only bring entertainment and economic growth, but also a sense of pride and place for everyone who lives, works, and visits here. We’re excited about what’s ahead and can’t wait to welcome you when the doors open.”
A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson
…Follow us on social media: Twitter / Facebook/and now: Instagram • Forsyth County news, discussion (Urbanize Atlanta)
Tags
Union Hill Road at Ronald Reagan Boulevard
The Gathering at South Forsyth
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Hockey
Professional Hockey
Cumming
South Forsyth
Forsyth County
Stafford Sports
Vernon Krause
Carl Hirsch
The Battery Atlanta
Nelson Architects
Kimley-Horn
Kimley-Horn & Associates
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Subtitle
Businessman Vernon Krause says The Gathering at South Forsyth’s first phase poised to open in three years
Neighborhood
Forsyth County
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Developer behind NHL push, billion-dollar project talks timelines, more
Josh Green
Fri, 08/01/2025 – 08:16
Back in June, hundreds of readers on these pages responded to a poll asking them to rate their confidence a National Hockey League team will return to metro Atlanta soon. The most popular response by an overwhelming margin (43 percent) was this: “Yes, it’s happening. Third time’s a charm.”Clearly, Vernon Krause—the car dealership entrepreneur, aspiring megaproject developer, and driving force behind plans to lasso another NHL franchise for the metro—concurs. Since uncloaking plans for the $3-billion The Gathering at South Forsyth two years ago, Krause has assembled a powerful team, detailed the redevelopment vision for 100 acres he owns, and scored the Forsyth County Commission’s official blessing to move forward with a mixed-use project to rival The Battery Atlanta. But all of it—including $350 million in county tax incentives—hinges on the NHL deciding to award metro Atlanta its third pro hockey franchise. Krause said in June his team “is more energized than ever” as it prepares to meet with NHL Commissioner Gary Bettman to discuss possible league expansion.NHL brass have given no indication when they’ll decide on expansion, but Bettman has said Atlanta’s past two failures to keep NHL franchises here (the Flames and Thrashers) won’t count against the region. He acknowledged the league has talked to “a couple of groups” striving to bring the NHL back to the metro, noting that Atlanta is a different market than when both previous teams fled north, in 1980 and 2011, respectively. Last month, the NHL and NHL Players’ Association locked in a new collective bargaining agreement, which was seen as necessary before expansion could be considered.
The Gathering at South Forsyth; designs, SCI Architects
Back in Forsyth, Krause (owner of 29 car dealerships across the Carolinas, Florida, and Georgia) envisions The Gathering sprouting to life with 2,400 residential units and 1.6 million square feet of retail and office space, among other facets, in coming years. About $1 billion of the estimated $3 billion price tag would go toward the cornerstone 18,000-seat arena, which would also stage concerts and events. What follows are excerpts from a recent Krause interview with Alpharetta.com, republished here with permission, in which he outlines his ambitions for the prosperous north metro region. Q&A responses have been edited for length. Krause on the initial impetus for trying to pull off a development of such scale: “My passion for creating The Gathering at South Forsyth really came from something deeper—a passion to bring hockey back to Georgia, to the community where I spent 35 years raising my family and building my business. I looked around Forsyth County, one of the fastest-growing counties in the nation, and saw a need for a destination that could bring people together. A place where families could spend the day, where businesses could thrive, where our youth could be inspired by sports, music, and innovation. “I knew that if we didn’t create that kind of visionary space now, we’d miss a rare opportunity to help shape the future of this area in a meaningful, lasting way. So, The Gathering was born out of a sense of responsibility. I wanted to create a destination that reflects the energy and potential of this community, something we could all be proud of for generations to come.”On how The Gathering would stand out as a suburban destination: “We’re not just building an arena for a potential NHL team, [the project] is designed to be the entertainment hub for North Georgia—and the heartbeat of the Forsyth community. The Gathering will be a place where people can connect, celebrate and thrive. Whether it’s families enjoying the outdoor spaces, kids seeing a world-class sporting event for the first time, neighbors meeting at local restaurants, or entrepreneurs collaborating in innovative workspaces, The Gathering at South Forsyth will be the heart and soul of the community and truly a place where people can gather—right in their backyard without the hassle of traveling to downtown Atlanta.”
Results of an in-house poll in June. Urbanize Atlanta
How Forsyth’s bid for the NHL’s return stands out from others: “[The Gathering] is a vision for the future of professional sports in the Southeast. What makes this development truly compelling is that it will be built from the ground up with the NHL in mind. We own the land. We have the support of the local government and the community. We’re designing a purpose-built, state-of-the-art arena in a thriving, high-growth corridor that already supports youth and adult hockey at a high level—and [we’re] not retrofitting a pre-existing space to fit a team.Forsyth County is not only one the fastest-growing counties in Georgia and among the top in the nation, but also one of the healthiest and wealthiest counties. The community wants a destination they can visit, and [the project] will be that year-round destination. It’s an ecosystem of entertainment, retail, residential, and office space, all anchored by a team that fans can support and grow with. This isn’t a revival of past efforts. It’s a completely new playbook. And I believe it’s the one that finally gets it right for Georgia, for the NHL, and for generations of fans to come.”On the vision for retail and new housing: “One of the most exciting aspects of The Gathering is how it blends lifestyle and community. On the residential side, we’re planning a mix of living options from single-family homes to luxury apartments, all designed to offer walkability, convenience, and access to amenities right outside your door. Whether you’re a young professional, a growing family, or empty-nesters looking to downsize without sacrificing quality, there will be a place for you… Our retail offerings will provide a dynamic mix of local boutiques, national brands, and chef-driven restaurants. The vibrant environment will serve those who live, work, and visit from across the region and nation.”
The Gathering at South Forsyth; designs, Nelson
On next steps toward bringing it all to fruition: “With the Forsyth County commissioners’ approval in hand, our team is moving into the next phase. We have assembled our package to present to NHL Commissioner Gary Bettman, which includes our vision of bringing an NHL expansion team to Georgia. We believe this project, with its built-in infrastructure, entertainment district, strong community, and passionate fan base, is the ideal location to grow the league in the Southeast. The ultimate decision rests with the NHL.”The outlook on timelines: “We anticipate The Gathering at South Forsyth to open in phases, with the first major phase projected for completion in 2028, depending on permitting and construction timelines. To the community of Forsyth County: thank you. Your support, engagement, and vision have helped shape [the project] into a destination that will not only bring entertainment and economic growth, but also a sense of pride and place for everyone who lives, works, and visits here. We’re excited about what’s ahead and can’t wait to welcome you when the doors open.”
A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson
…Follow us on social media: Twitter / Facebook/and now: Instagram • Forsyth County news, discussion (Urbanize Atlanta)
Tags
Union Hill Road at Ronald Reagan Boulevard
The Gathering at South Forsyth
NHL
Hockey
Professional Hockey
Cumming
South Forsyth
Forsyth County
Stafford Sports
Vernon Krause
Carl Hirsch
The Battery Atlanta
Nelson Architects
Kimley-Horn
Kimley-Horn & Associates
SCI Architects
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Atlanta’s 20 Largest Commercial Property Management Cos.
Atlanta’s 20 Largest Commercial Property Management Cos.
Rank Company name Square feet managed out of Atlanta office Square feet managed in metro Atlanta Square feet managed for third-party clients Square feet managed companywide Percent office / industrial / 1 JLL, 3344 Peachtree Rd. N.E., #1200, Atlanta, GA 30326, 404-995-2100, jll.com 73954348 61121430 61121430 3100000000 16 76 2 Prologis, 3350 Piedmont Rd. N.E., #850, Atlanta, GA 30326, 404-760-7200, prologis.com 62000000 54000000 0.0 1300000000 0.0 100 3 Colliers, 1230 Peachtree St. N.E., #800,…
Rank Company name Square feet managed out of Atlanta office Square feet managed in metro Atlanta Square feet managed for third-party clients Square feet managed companywide Percent office / industrial / 1 JLL, 3344 Peachtree Rd. N.E., #1200, Atlanta, GA 30326, 404-995-2100, jll.com 73954348 61121430 61121430 3100000000 16 76 2 Prologis, 3350 Piedmont Rd. N.E., #850, Atlanta, GA 30326, 404-760-7200, prologis.com 62000000 54000000 0.0 1300000000 0.0 100 3 Colliers, 1230 Peachtree St. N.E., #800,… Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Rank Company name Square feet managed out of Atlanta office Square feet managed in metro Atlanta Square feet managed for third-party clients Square feet managed companywide Percent office / industrial / 1 JLL, 3344 Peachtree Rd. N.E., #1200, Atlanta, GA 30326, 404-995-2100, jll.com 73954348 61121430 61121430 3100000000 16 76 2 Prologis, 3350 Piedmont Rd. N.E., #850, Atlanta, GA 30326, 404-760-7200, prologis.com 62000000 54000000 0.0 1300000000 0.0 100 3 Colliers, 1230 Peachtree St. N.E., #800,…
Atlanta’s 20 Largest Commercial Property Management Cos.
Atlanta’s 20 Largest Commercial Property Management Cos.
Rank Company name Square feet managed out of Atlanta office Square feet managed in metro Atlanta Square feet managed for third-party clients Square feet managed companywide Percent office / industrial / 1 JLL, 3344 Peachtree Rd. N.E., #1200, Atlanta, GA 30326, 404-995-2100, jll.com 73954348 61121430 61121430 3100000000 16 76 2 Prologis, 3350 Piedmont Rd. N.E., #850, Atlanta, GA 30326, 404-760-7200, prologis.com 62000000 54000000 0.0 1300000000 0.0 100 3 Colliers, 1230 Peachtree St. N.E., #800,…
Rank Company name Square feet managed out of Atlanta office Square feet managed in metro Atlanta Square feet managed for third-party clients Square feet managed companywide Percent office / industrial / 1 JLL, 3344 Peachtree Rd. N.E., #1200, Atlanta, GA 30326, 404-995-2100, jll.com 73954348 61121430 61121430 3100000000 16 76 2 Prologis, 3350 Piedmont Rd. N.E., #850, Atlanta, GA 30326, 404-760-7200, prologis.com 62000000 54000000 0.0 1300000000 0.0 100 3 Colliers, 1230 Peachtree St. N.E., #800,… Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Rank Company name Square feet managed out of Atlanta office Square feet managed in metro Atlanta Square feet managed for third-party clients Square feet managed companywide Percent office / industrial / 1 JLL, 3344 Peachtree Rd. N.E., #1200, Atlanta, GA 30326, 404-995-2100, jll.com 73954348 61121430 61121430 3100000000 16 76 2 Prologis, 3350 Piedmont Rd. N.E., #850, Atlanta, GA 30326, 404-760-7200, prologis.com 62000000 54000000 0.0 1300000000 0.0 100 3 Colliers, 1230 Peachtree St. N.E., #800,…
Atlanta’s 20 Largest Apartment Management Cos.
Atlanta’s 20 Largest Apartment Management Cos.
Rank Company name Number of units managed in Atlanta Number of properties managed in Atlanta Number of properties owned in Atlanta Percent of business managed in metro Atlanta Percent managed outside metro Atlanta Partial list of Atlanta properties under management 1 Greystar Real Estate Partners LLC, 1545 Peachtree St. N.E., #700, Atlanta, GA 30309, 770-512-4000, greystar.com 40759 143 34 4.0 96 Piedmont House, The Grace, Novel Midtown, Amorance, Ayla, Solis Peachtree Corner 2 Asset Living,…
Rank Company name Number of units managed in Atlanta Number of properties managed in Atlanta Number of properties owned in Atlanta Percent of business managed in metro Atlanta Percent managed outside metro Atlanta Partial list of Atlanta properties under management 1 Greystar Real Estate Partners LLC, 1545 Peachtree St. N.E., #700, Atlanta, GA 30309, 770-512-4000, greystar.com 40759 143 34 4.0 96 Piedmont House, The Grace, Novel Midtown, Amorance, Ayla, Solis Peachtree Corner 2 Asset Living,… Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Rank Company name Number of units managed in Atlanta Number of properties managed in Atlanta Number of properties owned in Atlanta Percent of business managed in metro Atlanta Percent managed outside metro Atlanta Partial list of Atlanta properties under management 1 Greystar Real Estate Partners LLC, 1545 Peachtree St. N.E., #700, Atlanta, GA 30309, 770-512-4000, greystar.com 40759 143 34 4.0 96 Piedmont House, The Grace, Novel Midtown, Amorance, Ayla, Solis Peachtree Corner 2 Asset Living,…
Atlanta’s 20 Largest Apartment Management Cos.
Atlanta’s 20 Largest Apartment Management Cos.
Rank Company name Number of units managed in Atlanta Number of properties managed in Atlanta Number of properties owned in Atlanta Percent of business managed in metro Atlanta Percent managed outside metro Atlanta Partial list of Atlanta properties under management 1 Greystar Real Estate Partners LLC, 1545 Peachtree St. N.E., #700, Atlanta, GA 30309, 770-512-4000, greystar.com 40759 143 34 4.0 96 Piedmont House, The Grace, Novel Midtown, Amorance, Ayla, Solis Peachtree Corner 2 Asset Living,…
Rank Company name Number of units managed in Atlanta Number of properties managed in Atlanta Number of properties owned in Atlanta Percent of business managed in metro Atlanta Percent managed outside metro Atlanta Partial list of Atlanta properties under management 1 Greystar Real Estate Partners LLC, 1545 Peachtree St. N.E., #700, Atlanta, GA 30309, 770-512-4000, greystar.com 40759 143 34 4.0 96 Piedmont House, The Grace, Novel Midtown, Amorance, Ayla, Solis Peachtree Corner 2 Asset Living,… Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Rank Company name Number of units managed in Atlanta Number of properties managed in Atlanta Number of properties owned in Atlanta Percent of business managed in metro Atlanta Percent managed outside metro Atlanta Partial list of Atlanta properties under management 1 Greystar Real Estate Partners LLC, 1545 Peachtree St. N.E., #700, Atlanta, GA 30309, 770-512-4000, greystar.com 40759 143 34 4.0 96 Piedmont House, The Grace, Novel Midtown, Amorance, Ayla, Solis Peachtree Corner 2 Asset Living,…
Universities leverage their real estate amid financial shortfalls and demographic cliff
Universities leverage their real estate amid financial shortfalls and demographic cliff
Colleges across the country are making tough decisions about their real estate as they stare down significant challenges facing higher education today.
Colleges across the country are making tough decisions about their real estate as they stare down significant challenges facing higher education today. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Colleges across the country are making tough decisions about their real estate as they stare down significant challenges facing higher education today.
Universities leverage their real estate amid financial shortfalls and demographic cliff
Universities leverage their real estate amid financial shortfalls and demographic cliff
Colleges across the country are making tough decisions about their real estate as they stare down significant challenges facing higher education today.
Colleges across the country are making tough decisions about their real estate as they stare down significant challenges facing higher education today. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Colleges across the country are making tough decisions about their real estate as they stare down significant challenges facing higher education today.