Transit advocate: How MARTA can quickly, noticeably improve
Transit advocate: How MARTA can quickly, noticeably improve
Transit advocate: How MARTA can quickly, noticeably improve
Josh Green
Tue, 02/11/2025 – 08:43
Most people who follow Atlanta urban planning would associate Matthew Rao with his passion project—chairing the transit advocacy group Beltline Rail Now, which he’s done since 2021. But as an Atlantan of 50 years and Georgia Tech-educated industrial designer by day, Rao has followed MARTA literally since its beginnings. His father took him, as a kid, to watch the first test-runs for MARTA’s east-west trains in the late 1970s. A spectacle, indeed.
Inspired by a recent, witty reader comment on these pages—as spotlighted Saturday on our social media feeds—Rao got to thinking not about the long-term prospects of light-rail cars zipping along the Beltline, but about how MARTA could quickly take steps to improve public perception, in his estimation. The following Letter to the Editor is “written from my perspective as a citizen, resident, and business owner in Midtown,” he notes. It’s been lightly edited for clarity and length.
…
Dear Editor,
I live three blocks from the Midtown MARTA station and chose to live where I do, within walking distance to a station, as a requirement. I later moved my business to a storefront here to further reduce my carbon footprint, create access for all of my employees present and future, and to make riding MARTA as easy as possible.
I ride MARTA rail about once per week, on average. I nearly always take it to the airport, and I will take it to Buckhead, downtown, or various other points. I walk to work, so no transit is needed for a commute.
In other words: I’m the “transit-optional” rider MARTA needs to court.
Our MARTA rail system is one of only three like it, the others being Washington D.C.’s Metrorail and San Francisco’s BART. There are other fine American metro systems built since those three, but Atlanta, D.C., and the Bay Area are special in a variety of ways.
Having lived here since middle school, I was around for MARTA’s opening day. There was a giddiness in the air that I still remember. Atlanta, whose metro population was less than 1.5 million in the late 1970s—yes, that’s right—was joining the league of big cities. The tallest buildings in all of Midtown were the “towers” of Colony Square. City leaders knew then that building the subway with three stations, serving the then low-density Midtown, would create the conditions for its morphing from a residential neighborhood into a city. It has. And it’s getting denser all the time.
During the mid-1990s Olympics era, there was such pride in our system. The trains ran often and late into the night—and they were packed. The venues were clustered to take advantage of station locations. No one drove a car to attend the Games.
I felt that same sense of pride and excitement as MARTA recently unveiled its new railcars. The excitement, in fact, was palpable and intense for the new Swiss-made trainsets. They are beautiful, with interiors designed for today’s lifestyles, including spaces for bikes and wheelchairs and luggage. A four-car train holds more passengers than the current six-car model, and two of these can be coupled together.
We’ll soon have the best metro railcars in America. That’s something to celebrate!
The front exteriors of railcars will have a lighted “smile” in either red, gold, blue, or green that denotes the color of each approaching rail line, per MARTA. Courtesy of MARTA
But a new fleet alone won’t make MARTA the agency it needs to be, nor will it necessarily make ridership recover and grow. For generations to come, MARTA will be the only transit agency we have. Let’s support change and make it happen. There’s a desire on the inside at MARTA—as I’ve personally seen—to become one of the nation’s leading transit agencies, as measured by ridership and rider satisfaction. But they haven’t gotten there yet.
Other cities are recovering and exceeding their pre-pandemic levels of ridership. So what’ll bring transit-optional riders like me back onboard with MARTA, riding more often?
It’s a long list. But MARTA can do some things this year, right now:
1. Clean it up.
It saddens me to imagine the incredible new Swiss-made railcars maintained like the ones we have now. I ride transit all over the world, and there are cities that do and cities that don’t when it comes to cleanliness and states of good repair. That goes for the trains and the stations. Have the beautiful stainless steel HVAC ducts at Peachtree Center station been cleaned since the Olympics?
2. Increase frequency, especially at night and on weekends.
We shouldn’t ever wait more than 10 minutes for a train. Often on the Red and Gold lines during weekdays, I don’t. But when you wait too long, the transit-optional rider considers ride-share. We aren’t just commuters anymore, and we need an urban rail system to work for our lives. That’s a 24-7 life—not a 9-to-6 life.
3. Make MARTA feel safer.
I don’t know what the stats are, but we have to accept the reality that many Atlantans won’t ride MARTA because they don’t feel safe, especially at night. Make sure everyone riding has a valid ticket and that MARTA police patrol trains and stations. Don’t allow bad behavior and enforce the rules we already have. That makes us all feel better about being encapsulated in a train for 15, 20, or 40 minutes.
4. Move forward as fast as possible with the $12-billion More MARTA expansion.
Show progress. Stop the endless study and reevaluation of the projects defined in 2019 and get on with it. These bus-rapid transit and light-rail projects coupled with station improvements do another thing that we need: connect the many nodes of density to each other and to the rest of the city. That means a one-connection ride from whenever you are to more places that we all want to reach.
It’s clear the suburban counties are not ready to join MARTA, and when given the opportunity to expand their own systems this past November, they rejected that soundly. They don’t want transit. Not yet. More MARTA is for the City of Atlanta. Only. Let’s worry about that as far as expansion goes.
5. Stop the truncation of the Red and Green lines after 9 p.m. and run them all the way, end to end, at all times.
The forced transfer to the Gold and Blue lines means more hassle, more time spent waiting for a train, and a loss of riders. And for those on the Gold line between the Airport and Lindbergh, a longer wait for a more crowded train. Cities don’t do this when they want to attract more riders and keep cars off the road. Extend the Green line to Avondale and use the third platform there for riders to transfer from a Blue train to a Green train.
6. Use the Breeze system we already have to change the fare system and graduate the fare.
I often don’t take MARTA one or two stops because the fare is high for that. And visitors to the city going from Airport to North Springs stations pay the same as I do to go one stop. Decreasing the fare for short trips and increasing it for longer ones is what those systems like BART and Metrorail did from day one. This stimulates rides for short trips and increases revenue from longer ones. Those with monthly passes and students would not experience a fee hike. Only the single-use, transit-optional rider like me. It costs $30 to $35 for a one-way ride to the airport (without surge pricing). Would I pay $5 or even $7 for that on the train? Absolutely.
A juxtaposition of MARTA’s first CQ400 train to be operational on tracks (left) and a current railcar. Courtesy of MARTA
How the new MARTA railcars’ open gangway designs allow for passenger travel throughout the train. Courtesy of MARTA
Big picture, creating more density near and at the MARTA stations we have and modifying land use policies is another realm of possibility for growing ridership.
The lesson of the early 21st century is that unless we expand the American Dream in a way that makes a family consider other options than a single-family house with a yard in a far-flung suburb that was once a forest or farm, we won’t ever be able to build enough MARTA.
Chasing the suburbs with MARTA rail is exactly what we don’t need to do.
— Matthew Rao
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Recent MARTA news, discussion (Urbanize Atlanta)

Transit advocate: How MARTA can quickly, noticeably improve
Josh Green
Tue, 02/11/2025 – 08:43
Most people who follow Atlanta urban planning would associate Matthew Rao with his passion project—chairing the transit advocacy group Beltline Rail Now, which he’s done since 2021. But as an Atlantan of 50 years and Georgia Tech-educated industrial designer by day, Rao has followed MARTA literally since its beginnings. His father took him, as a kid, to watch the first test-runs for MARTA’s east-west trains in the late 1970s. A spectacle, indeed. Inspired by a recent, witty reader comment on these pages—as spotlighted Saturday on our social media feeds—Rao got to thinking not about the long-term prospects of light-rail cars zipping along the Beltline, but about how MARTA could quickly take steps to improve public perception, in his estimation. The following Letter to the Editor is “written from my perspective as a citizen, resident, and business owner in Midtown,” he notes. It’s been lightly edited for clarity and length. …Dear Editor, I live three blocks from the Midtown MARTA station and chose to live where I do, within walking distance to a station, as a requirement. I later moved my business to a storefront here to further reduce my carbon footprint, create access for all of my employees present and future, and to make riding MARTA as easy as possible. I ride MARTA rail about once per week, on average. I nearly always take it to the airport, and I will take it to Buckhead, downtown, or various other points. I walk to work, so no transit is needed for a commute. In other words: I’m the “transit-optional” rider MARTA needs to court. Our MARTA rail system is one of only three like it, the others being Washington D.C.’s Metrorail and San Francisco’s BART. There are other fine American metro systems built since those three, but Atlanta, D.C., and the Bay Area are special in a variety of ways. Having lived here since middle school, I was around for MARTA’s opening day. There was a giddiness in the air that I still remember. Atlanta, whose metro population was less than 1.5 million in the late 1970s—yes, that’s right—was joining the league of big cities. The tallest buildings in all of Midtown were the “towers” of Colony Square. City leaders knew then that building the subway with three stations, serving the then low-density Midtown, would create the conditions for its morphing from a residential neighborhood into a city. It has. And it’s getting denser all the time.During the mid-1990s Olympics era, there was such pride in our system. The trains ran often and late into the night—and they were packed. The venues were clustered to take advantage of station locations. No one drove a car to attend the Games. I felt that same sense of pride and excitement as MARTA recently unveiled its new railcars. The excitement, in fact, was palpable and intense for the new Swiss-made trainsets. They are beautiful, with interiors designed for today’s lifestyles, including spaces for bikes and wheelchairs and luggage. A four-car train holds more passengers than the current six-car model, and two of these can be coupled together. We’ll soon have the best metro railcars in America. That’s something to celebrate!
The front exteriors of railcars will have a lighted “smile” in either red, gold, blue, or green that denotes the color of each approaching rail line, per MARTA. Courtesy of MARTA
But a new fleet alone won’t make MARTA the agency it needs to be, nor will it necessarily make ridership recover and grow. For generations to come, MARTA will be the only transit agency we have. Let’s support change and make it happen. There’s a desire on the inside at MARTA—as I’ve personally seen—to become one of the nation’s leading transit agencies, as measured by ridership and rider satisfaction. But they haven’t gotten there yet.Other cities are recovering and exceeding their pre-pandemic levels of ridership. So what’ll bring transit-optional riders like me back onboard with MARTA, riding more often? It’s a long list. But MARTA can do some things this year, right now: 1. Clean it up. It saddens me to imagine the incredible new Swiss-made railcars maintained like the ones we have now. I ride transit all over the world, and there are cities that do and cities that don’t when it comes to cleanliness and states of good repair. That goes for the trains and the stations. Have the beautiful stainless steel HVAC ducts at Peachtree Center station been cleaned since the Olympics? 2. Increase frequency, especially at night and on weekends. We shouldn’t ever wait more than 10 minutes for a train. Often on the Red and Gold lines during weekdays, I don’t. But when you wait too long, the transit-optional rider considers ride-share. We aren’t just commuters anymore, and we need an urban rail system to work for our lives. That’s a 24-7 life—not a 9-to-6 life. 3. Make MARTA feel safer.
Shutterstock
I don’t know what the stats are, but we have to accept the reality that many Atlantans won’t ride MARTA because they don’t feel safe, especially at night. Make sure everyone riding has a valid ticket and that MARTA police patrol trains and stations. Don’t allow bad behavior and enforce the rules we already have. That makes us all feel better about being encapsulated in a train for 15, 20, or 40 minutes. 4. Move forward as fast as possible with the $12-billion More MARTA expansion. Show progress. Stop the endless study and reevaluation of the projects defined in 2019 and get on with it. These bus-rapid transit and light-rail projects coupled with station improvements do another thing that we need: connect the many nodes of density to each other and to the rest of the city. That means a one-connection ride from whenever you are to more places that we all want to reach. It’s clear the suburban counties are not ready to join MARTA, and when given the opportunity to expand their own systems this past November, they rejected that soundly. They don’t want transit. Not yet. More MARTA is for the City of Atlanta. Only. Let’s worry about that as far as expansion goes. 5. Stop the truncation of the Red and Green lines after 9 p.m. and run them all the way, end to end, at all times. The forced transfer to the Gold and Blue lines means more hassle, more time spent waiting for a train, and a loss of riders. And for those on the Gold line between the Airport and Lindbergh, a longer wait for a more crowded train. Cities don’t do this when they want to attract more riders and keep cars off the road. Extend the Green line to Avondale and use the third platform there for riders to transfer from a Blue train to a Green train.6. Use the Breeze system we already have to change the fare system and graduate the fare. I often don’t take MARTA one or two stops because the fare is high for that. And visitors to the city going from Airport to North Springs stations pay the same as I do to go one stop. Decreasing the fare for short trips and increasing it for longer ones is what those systems like BART and Metrorail did from day one. This stimulates rides for short trips and increases revenue from longer ones. Those with monthly passes and students would not experience a fee hike. Only the single-use, transit-optional rider like me. It costs $30 to $35 for a one-way ride to the airport (without surge pricing). Would I pay $5 or even $7 for that on the train? Absolutely.
A juxtaposition of MARTA’s first CQ400 train to be operational on tracks (left) and a current railcar. Courtesy of MARTA
How the new MARTA railcars’ open gangway designs allow for passenger travel throughout the train. Courtesy of MARTA
Big picture, creating more density near and at the MARTA stations we have and modifying land use policies is another realm of possibility for growing ridership. The lesson of the early 21st century is that unless we expand the American Dream in a way that makes a family consider other options than a single-family house with a yard in a far-flung suburb that was once a forest or farm, we won’t ever be able to build enough MARTA. Chasing the suburbs with MARTA rail is exactly what we don’t need to do. — Matthew Rao …Follow us on social media: Twitter / Facebook/and now: Instagram • Recent MARTA news, discussion (Urbanize Atlanta)
Tags
MARTA
Midtown Atlanta
Atlanta Transit
Metropolitan Atlanta Rapid Transit Authority
Alternative Transportation
Alternate Transportation
MARTA Stations
Atlanta MARTA stations
MARTA trains
New MARTA trains
Matthew Rao
BeltLine Rail Now!
Atlanta Bus Transportation
Atlanta Transit Link Authority
MARTA Schedules
Letter to the Editor
Letters to Editor
Letters to the Editor
Subtitle
In Letter to Editor, BRN chair, designer Matthew Rao waxes on transit upgrades, big and small
Neighborhood
Citywide
Background Image
Image
Before/After Images
Sponsored Post
Off Read More
Transit advocate: How MARTA can quickly, noticeably improve
Josh Green
Tue, 02/11/2025 – 08:43
Most people who follow Atlanta urban planning would associate Matthew Rao with his passion project—chairing the transit advocacy group Beltline Rail Now, which he’s done since 2021. But as an Atlantan of 50 years and Georgia Tech-educated industrial designer by day, Rao has followed MARTA literally since its beginnings. His father took him, as a kid, to watch the first test-runs for MARTA’s east-west trains in the late 1970s. A spectacle, indeed. Inspired by a recent, witty reader comment on these pages—as spotlighted Saturday on our social media feeds—Rao got to thinking not about the long-term prospects of light-rail cars zipping along the Beltline, but about how MARTA could quickly take steps to improve public perception, in his estimation. The following Letter to the Editor is “written from my perspective as a citizen, resident, and business owner in Midtown,” he notes. It’s been lightly edited for clarity and length. …Dear Editor, I live three blocks from the Midtown MARTA station and chose to live where I do, within walking distance to a station, as a requirement. I later moved my business to a storefront here to further reduce my carbon footprint, create access for all of my employees present and future, and to make riding MARTA as easy as possible. I ride MARTA rail about once per week, on average. I nearly always take it to the airport, and I will take it to Buckhead, downtown, or various other points. I walk to work, so no transit is needed for a commute. In other words: I’m the “transit-optional” rider MARTA needs to court. Our MARTA rail system is one of only three like it, the others being Washington D.C.’s Metrorail and San Francisco’s BART. There are other fine American metro systems built since those three, but Atlanta, D.C., and the Bay Area are special in a variety of ways. Having lived here since middle school, I was around for MARTA’s opening day. There was a giddiness in the air that I still remember. Atlanta, whose metro population was less than 1.5 million in the late 1970s—yes, that’s right—was joining the league of big cities. The tallest buildings in all of Midtown were the “towers” of Colony Square. City leaders knew then that building the subway with three stations, serving the then low-density Midtown, would create the conditions for its morphing from a residential neighborhood into a city. It has. And it’s getting denser all the time.During the mid-1990s Olympics era, there was such pride in our system. The trains ran often and late into the night—and they were packed. The venues were clustered to take advantage of station locations. No one drove a car to attend the Games. I felt that same sense of pride and excitement as MARTA recently unveiled its new railcars. The excitement, in fact, was palpable and intense for the new Swiss-made trainsets. They are beautiful, with interiors designed for today’s lifestyles, including spaces for bikes and wheelchairs and luggage. A four-car train holds more passengers than the current six-car model, and two of these can be coupled together. We’ll soon have the best metro railcars in America. That’s something to celebrate!
The front exteriors of railcars will have a lighted “smile” in either red, gold, blue, or green that denotes the color of each approaching rail line, per MARTA. Courtesy of MARTA
But a new fleet alone won’t make MARTA the agency it needs to be, nor will it necessarily make ridership recover and grow. For generations to come, MARTA will be the only transit agency we have. Let’s support change and make it happen. There’s a desire on the inside at MARTA—as I’ve personally seen—to become one of the nation’s leading transit agencies, as measured by ridership and rider satisfaction. But they haven’t gotten there yet.Other cities are recovering and exceeding their pre-pandemic levels of ridership. So what’ll bring transit-optional riders like me back onboard with MARTA, riding more often? It’s a long list. But MARTA can do some things this year, right now: 1. Clean it up. It saddens me to imagine the incredible new Swiss-made railcars maintained like the ones we have now. I ride transit all over the world, and there are cities that do and cities that don’t when it comes to cleanliness and states of good repair. That goes for the trains and the stations. Have the beautiful stainless steel HVAC ducts at Peachtree Center station been cleaned since the Olympics? 2. Increase frequency, especially at night and on weekends. We shouldn’t ever wait more than 10 minutes for a train. Often on the Red and Gold lines during weekdays, I don’t. But when you wait too long, the transit-optional rider considers ride-share. We aren’t just commuters anymore, and we need an urban rail system to work for our lives. That’s a 24-7 life—not a 9-to-6 life. 3. Make MARTA feel safer.
Shutterstock
I don’t know what the stats are, but we have to accept the reality that many Atlantans won’t ride MARTA because they don’t feel safe, especially at night. Make sure everyone riding has a valid ticket and that MARTA police patrol trains and stations. Don’t allow bad behavior and enforce the rules we already have. That makes us all feel better about being encapsulated in a train for 15, 20, or 40 minutes. 4. Move forward as fast as possible with the $12-billion More MARTA expansion. Show progress. Stop the endless study and reevaluation of the projects defined in 2019 and get on with it. These bus-rapid transit and light-rail projects coupled with station improvements do another thing that we need: connect the many nodes of density to each other and to the rest of the city. That means a one-connection ride from whenever you are to more places that we all want to reach. It’s clear the suburban counties are not ready to join MARTA, and when given the opportunity to expand their own systems this past November, they rejected that soundly. They don’t want transit. Not yet. More MARTA is for the City of Atlanta. Only. Let’s worry about that as far as expansion goes. 5. Stop the truncation of the Red and Green lines after 9 p.m. and run them all the way, end to end, at all times. The forced transfer to the Gold and Blue lines means more hassle, more time spent waiting for a train, and a loss of riders. And for those on the Gold line between the Airport and Lindbergh, a longer wait for a more crowded train. Cities don’t do this when they want to attract more riders and keep cars off the road. Extend the Green line to Avondale and use the third platform there for riders to transfer from a Blue train to a Green train.6. Use the Breeze system we already have to change the fare system and graduate the fare. I often don’t take MARTA one or two stops because the fare is high for that. And visitors to the city going from Airport to North Springs stations pay the same as I do to go one stop. Decreasing the fare for short trips and increasing it for longer ones is what those systems like BART and Metrorail did from day one. This stimulates rides for short trips and increases revenue from longer ones. Those with monthly passes and students would not experience a fee hike. Only the single-use, transit-optional rider like me. It costs $30 to $35 for a one-way ride to the airport (without surge pricing). Would I pay $5 or even $7 for that on the train? Absolutely.
A juxtaposition of MARTA’s first CQ400 train to be operational on tracks (left) and a current railcar. Courtesy of MARTA
How the new MARTA railcars’ open gangway designs allow for passenger travel throughout the train. Courtesy of MARTA
Big picture, creating more density near and at the MARTA stations we have and modifying land use policies is another realm of possibility for growing ridership. The lesson of the early 21st century is that unless we expand the American Dream in a way that makes a family consider other options than a single-family house with a yard in a far-flung suburb that was once a forest or farm, we won’t ever be able to build enough MARTA. Chasing the suburbs with MARTA rail is exactly what we don’t need to do. — Matthew Rao …Follow us on social media: Twitter / Facebook/and now: Instagram • Recent MARTA news, discussion (Urbanize Atlanta)
Tags
MARTA
Midtown Atlanta
Atlanta Transit
Metropolitan Atlanta Rapid Transit Authority
Alternative Transportation
Alternate Transportation
MARTA Stations
Atlanta MARTA stations
MARTA trains
New MARTA trains
Matthew Rao
BeltLine Rail Now!
Atlanta Bus Transportation
Atlanta Transit Link Authority
MARTA Schedules
Letter to the Editor
Letters to Editor
Letters to the Editor
Subtitle
In Letter to Editor, BRN chair, designer Matthew Rao waxes on transit upgrades, big and small
Neighborhood
Citywide
Background Image
Image
Before/After Images
Sponsored Post
Off
502-Unit Nashville Rental Community Nearing Completion
502-Unit Nashville Rental Community Nearing Completion
Property Markets Group, New Valley and RMWC announcing the topping off of Society Nashville, a 16-story, 502-unit mixed-use project located at 915 Division St. and set to enhance the growing neighborhood. The Gulch project, which is expected to welcome residents by the end of this year, is part of the PMG’s Society Living multifamily platform. In 2022, it received a $162 million construction loan from Square Mile Capital, as well as $35 million in equity through CrowdStreet.
Designed by Baker Barrios Architects, Society Nashville will include 502 residential units, approximately 8,400 square feet of retail space, and 485 parking spaces. The residential units will offer studio to three-bedroom units.
Amenities include a pool deck, a fitness center, co-working spaces, music room, a rooftop sky deck, and more.
With over 8,500 units planned, the firm is currently developing Society Living properties in Fort Lauderdale, Orlando, Atlanta, Denver, and Brooklyn, with more projects in the pipeline.
The post 502-Unit Nashville Rental Community Nearing Completion appeared first on Connect CRE.
Property Markets Group, New Valley and RMWC announcing the topping off of Society Nashville, a 16-story, 502-unit mixed-use project located at 915 Division St. and set to enhance the growing neighborhood. The Gulch project, which is expected to welcome residents by the end of this year, is part of the PMG’s Society Living multifamily platform. In 2022, it received …
The post 502-Unit Nashville Rental Community Nearing Completion appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
Property Markets Group, New Valley and RMWC announcing the topping off of Society Nashville, a 16-story, 502-unit mixed-use project located at 915 Division St. and set to enhance the growing neighborhood. The Gulch project, which is expected to welcome residents by the end of this year, is part of the PMG’s Society Living multifamily platform. In 2022, it received …
The post 502-Unit Nashville Rental Community Nearing Completion appeared first on Connect CRE.
Northwest of Atlanta, new riverside district gears up for opening
Northwest of Atlanta, new riverside district gears up for opening
Northwest of Atlanta, new riverside district gears up for opening
Josh Green
Mon, 02/10/2025 – 15:23
As part of a years-long push to activate a large, underused section of its downtown along the Oostanaula River, the historic northwest Georgia city of Rome is gearing up to welcome a mixed-use project that could inject new life.
Investment firm CCI Real Estate announced today pre-leasing has begun on Nova River District, a new mixed-use venture situated along riverbanks in the Floyd County city’s charming central business district.
First move-ins at the 250-unit residential portion are scheduled for July, according to CCI reps.
Pricing for studios starts from $900, while the largest two-bedroom options are seeking $1,400 monthly and up. (We’ve asked for square footages and will post that info should it come.)
The project is taking shape next to a new hotel, the Courtyard by Marriott Rome Riverwalk, that’s considered the first phase of an assemblage of properties for development the city’s been putting together for years, in hopes of better activating the riverfront.
Fresh rendering depicting greenspaces and pathways at Nova River District. Courtesy of CCI Real Estate
Sited on 6.4 acres between the hotel and Fifth Avenue, the Nova River District will also see roughly 14,000 square feet of retail at its base.
Two original buildings on the property are being remade into an additional 4,000 square feet of adaptive-reuse retail space, all near a public pedestrian bridge that spans the river. Another Nova River District facet calls for 1 acre of public greenspace, with a link to the 16.7-mile AdventHealth ECO Greenway.
The broader goal is to add to the vibrancy of Rome’s Historic Broad Street on the other side of the river.
Beyond downtown walkability, perks of the Nova River District apartments include a heated saltwater pool, fitness and wellness studio, onsite coffee shop, courtyards, and two “elevated sundecks,” per project officials.
“We look forward to welcoming residents… and introducing new experiences and energy to this special part of Rome, complementing what this community has already built over generations,” said Jeff Warwick, CEO at CCI, in a statement. “With walking trails, local eateries, and history at every turn, Rome creates an atmosphere that is unlike anywhere else in the state.”
Approximation of the Nova River District site, shown before the hotel was constructed next door. Google Maps
The development team also includes Poole and Poole Architecture, True North Companies (general contractor), Focus Design Interiors, Davis and Church (structural engineer), Phillips Gradick Engineering, and Dovetail Civil Design. Gallery residential is on board to handle property management once the district opens.
Pinnacle Financial Partners and Commerce One Bank closed a $37 million construction loan to build Nova River District last spring.
Swing up to the gallery for more visuals and context—no interstate driving required.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• OTP news, discussion (Urbanize Atlanta)

Northwest of Atlanta, new riverside district gears up for opening
Josh Green
Mon, 02/10/2025 – 15:23
As part of a years-long push to activate a large, underused section of its downtown along the Oostanaula River, the historic northwest Georgia city of Rome is gearing up to welcome a mixed-use project that could inject new life. Investment firm CCI Real Estate announced today pre-leasing has begun on Nova River District, a new mixed-use venture situated along riverbanks in the Floyd County city’s charming central business district. First move-ins at the 250-unit residential portion are scheduled for July, according to CCI reps. Pricing for studios starts from $900, while the largest two-bedroom options are seeking $1,400 monthly and up. (We’ve asked for square footages and will post that info should it come.) The project is taking shape next to a new hotel, the Courtyard by Marriott Rome Riverwalk, that’s considered the first phase of an assemblage of properties for development the city’s been putting together for years, in hopes of better activating the riverfront.
Fresh rendering depicting greenspaces and pathways at Nova River District. Courtesy of CCI Real Estate
Sample interior at the new 250-unit project in Rome. Courtesy of CCI Real Estate
Sited on 6.4 acres between the hotel and Fifth Avenue, the Nova River District will also see roughly 14,000 square feet of retail at its base.Two original buildings on the property are being remade into an additional 4,000 square feet of adaptive-reuse retail space, all near a public pedestrian bridge that spans the river. Another Nova River District facet calls for 1 acre of public greenspace, with a link to the 16.7-mile AdventHealth ECO Greenway.The broader goal is to add to the vibrancy of Rome’s Historic Broad Street on the other side of the river. Beyond downtown walkability, perks of the Nova River District apartments include a heated saltwater pool, fitness and wellness studio, onsite coffee shop, courtyards, and two “elevated sundecks,” per project officials. “We look forward to welcoming residents… and introducing new experiences and energy to this special part of Rome, complementing what this community has already built over generations,” said Jeff Warwick, CEO at CCI, in a statement. “With walking trails, local eateries, and history at every turn, Rome creates an atmosphere that is unlike anywhere else in the state.”
Courtesy of CCI Real Estate
Approximation of the Nova River District site, shown before the hotel was constructed next door. Google Maps
The development team also includes Poole and Poole Architecture, True North Companies (general contractor), Focus Design Interiors, Davis and Church (structural engineer), Phillips Gradick Engineering, and Dovetail Civil Design. Gallery residential is on board to handle property management once the district opens.Pinnacle Financial Partners and Commerce One Bank closed a $37 million construction loan to build Nova River District last spring.Swing up to the gallery for more visuals and context—no interstate driving required. …Follow us on social media: Twitter / Facebook/and now: Instagram • OTP news, discussion (Urbanize Atlanta)
Tags
338 W. 3rd St.
Nova River District
Rome
OTP
Oostanaula River
Rome Floyd Chamber of Commerce
CRE IMPACT River Arts District
CCI Real Estate
Mixed-Use Development
Suburban Atlanta
Atlanta Suburbs
Rome Downtown Development Authority
Pinnacle Financial Partners
Commerce
Poole & Poole Architecture
True North Companies
Focus Design Interiors
Davis & Church
Phillips Gradick Engineering
Dovetail Civil Design
Gallery residential (39857
Adaptive Reuse
Adaptive-Reuse
Adaptive-Reuse Development
Floyd County
AdventHealth ECO Greenway
Images
Approximation of the Nova River District site, shown before the hotel was constructed next door. Google Maps
Fresh rendering depicting greenspaces and pathways at Nova River District. Courtesy of CCI Real Estate
Courtesy of CCI Real Estate
Range of floorplan rental options at Nova River District’s initial phase. Courtesy of CCI Real Estate
Sample interior at the new 250-unit project in Rome. Courtesy of CCI Real Estate
Courtesy of CCI Real Estate
Courtesy of CCI Real Estate
The project’s location among Rome’s rivers, situated about 65 miles northwest of Midtown.Google Maps
An earlier rendering depicting Nova River District’s multifamily component. Courtesy of CRE IMPACT River Arts District
Subtitle
Pre-leasing has begun at Nova River District in charming downtown Rome
Neighborhood
OTP
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Northwest of Atlanta, new riverside district gears up for opening
Josh Green
Mon, 02/10/2025 – 15:23
As part of a years-long push to activate a large, underused section of its downtown along the Oostanaula River, the historic northwest Georgia city of Rome is gearing up to welcome a mixed-use project that could inject new life. Investment firm CCI Real Estate announced today pre-leasing has begun on Nova River District, a new mixed-use venture situated along riverbanks in the Floyd County city’s charming central business district. First move-ins at the 250-unit residential portion are scheduled for July, according to CCI reps. Pricing for studios starts from $900, while the largest two-bedroom options are seeking $1,400 monthly and up. (We’ve asked for square footages and will post that info should it come.) The project is taking shape next to a new hotel, the Courtyard by Marriott Rome Riverwalk, that’s considered the first phase of an assemblage of properties for development the city’s been putting together for years, in hopes of better activating the riverfront.
Fresh rendering depicting greenspaces and pathways at Nova River District. Courtesy of CCI Real Estate
Sample interior at the new 250-unit project in Rome. Courtesy of CCI Real Estate
Sited on 6.4 acres between the hotel and Fifth Avenue, the Nova River District will also see roughly 14,000 square feet of retail at its base.Two original buildings on the property are being remade into an additional 4,000 square feet of adaptive-reuse retail space, all near a public pedestrian bridge that spans the river. Another Nova River District facet calls for 1 acre of public greenspace, with a link to the 16.7-mile AdventHealth ECO Greenway.The broader goal is to add to the vibrancy of Rome’s Historic Broad Street on the other side of the river. Beyond downtown walkability, perks of the Nova River District apartments include a heated saltwater pool, fitness and wellness studio, onsite coffee shop, courtyards, and two “elevated sundecks,” per project officials. “We look forward to welcoming residents… and introducing new experiences and energy to this special part of Rome, complementing what this community has already built over generations,” said Jeff Warwick, CEO at CCI, in a statement. “With walking trails, local eateries, and history at every turn, Rome creates an atmosphere that is unlike anywhere else in the state.”
Courtesy of CCI Real Estate
Approximation of the Nova River District site, shown before the hotel was constructed next door. Google Maps
The development team also includes Poole and Poole Architecture, True North Companies (general contractor), Focus Design Interiors, Davis and Church (structural engineer), Phillips Gradick Engineering, and Dovetail Civil Design. Gallery residential is on board to handle property management once the district opens.Pinnacle Financial Partners and Commerce One Bank closed a $37 million construction loan to build Nova River District last spring.Swing up to the gallery for more visuals and context—no interstate driving required. …Follow us on social media: Twitter / Facebook/and now: Instagram • OTP news, discussion (Urbanize Atlanta)
Tags
338 W. 3rd St.
Nova River District
Rome
OTP
Oostanaula River
Rome Floyd Chamber of Commerce
CRE IMPACT River Arts District
CCI Real Estate
Mixed-Use Development
Suburban Atlanta
Atlanta Suburbs
Rome Downtown Development Authority
Pinnacle Financial Partners
Commerce
Poole & Poole Architecture
True North Companies
Focus Design Interiors
Davis & Church
Phillips Gradick Engineering
Dovetail Civil Design
Gallery residential (39857
Adaptive Reuse
Adaptive-Reuse
Adaptive-Reuse Development
Floyd County
AdventHealth ECO Greenway
Images
Approximation of the Nova River District site, shown before the hotel was constructed next door. Google Maps
Fresh rendering depicting greenspaces and pathways at Nova River District. Courtesy of CCI Real Estate
Courtesy of CCI Real Estate
Range of floorplan rental options at Nova River District’s initial phase. Courtesy of CCI Real Estate
Sample interior at the new 250-unit project in Rome. Courtesy of CCI Real Estate
Courtesy of CCI Real Estate
Courtesy of CCI Real Estate
The project’s location among Rome’s rivers, situated about 65 miles northwest of Midtown.Google Maps
An earlier rendering depicting Nova River District’s multifamily component. Courtesy of CRE IMPACT River Arts District
Subtitle
Pre-leasing has begun at Nova River District in charming downtown Rome
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OTP
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Before/After Images
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Images: Controversial, affordable Reynoldstown project rounds into shape
Images: Controversial, affordable Reynoldstown project rounds into shape
Images: Controversial, affordable Reynoldstown project rounds into shape
Josh Green
Mon, 02/10/2025 – 13:39
Once a lightning rod for controversy, a Reynoldstown development that city leaders have said will provide deeply affordable, quality, and safe new living options for unhoused Atlantans along a main intown thoroughfare is rounding into shape.
Having replaced a vacant, single-family home on a corner lot in Reynoldstown, Stryant Investments’ 111 Moreland Ave. residential project is creating 42 apartments for currently homeless occupants, with exterior work nearing completion. It stands three-stories tall where Moreland and Kirkwood avenues meet, with a small, seven-space surface parking lot planned behind it.
Stan Sugarman, Stryant managing partner, tells Urbanize Atlanta the goal is to open the complex in October as part of Atlanta Mayor Andre Dickens’ initiative to end homelessness in the city.
Prior to breaking ground, the project drew pushback from some neighbors and leadership group the Reynoldstown Civic Improvement League, who argued a building with 42 units was too dense for the .38-acre site. The RCIL voted 79-16 against the project two years ago.
As Atlanta Civic Circle reported in September 2023, as the groundbreaking drew near, city officials worked with Stryant to tweak the number of kitchens and communal spaces around the property to improve it for residents, but without at least 42 apartments, the project would not have been financially viable, per its builders.
How the 42-unit development has taken shape where a single home once stood at 111 Moreland Ave. in Reynoldstown. Josh Green/Urbanize Atlanta
Sugarman said units will be reserved for residents earning at max 30 percent of the Area Median Income, which translates to just over $20,000. Atlanta Housing plans to supply rent vouchers, and no resident will be asked to pay more than 30 percent of their monthly income. Others who aren’t employed will not be required to pay rent, officials have said.
A typical apartment at 111 Moreland Ave. will see three or four bedrooms and bathrooms and kitchenettes, with a central laundry facility, kitchen, and lounge on each floor.
Other components will include a picnic area, bike storage, and energy-efficient appliances, according to Stryant.
Plans for the 42-unit project’s Moreland Avenue facade. McMillan Pazdan Smith Architecture/ Stryant Investments
Stryant is leaning on construction loans and grants from Invest Atlanta’s Housing Opportunity Fund, the U.S. Department of Housing and Urban Development, Federal Home Loan Banks, and homeless services provider Partners for Home to see the project through.
Officials have said Partners for Home will select the 42 residents who will occupy the building, come this fall. Support services will also be supplied by that agency.
Find more context and images for the 111 Moreland Ave. project in the gallery above.
…
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• Reynoldstown news, discussion (Urbanize Atlanta)

Images: Controversial, affordable Reynoldstown project rounds into shape
Josh Green
Mon, 02/10/2025 – 13:39
Once a lightning rod for controversy, a Reynoldstown development that city leaders have said will provide deeply affordable, quality, and safe new living options for unhoused Atlantans along a main intown thoroughfare is rounding into shape. Having replaced a vacant, single-family home on a corner lot in Reynoldstown, Stryant Investments’ 111 Moreland Ave. residential project is creating 42 apartments for currently homeless occupants, with exterior work nearing completion. It stands three-stories tall where Moreland and Kirkwood avenues meet, with a small, seven-space surface parking lot planned behind it. Stan Sugarman, Stryant managing partner, tells Urbanize Atlanta the goal is to open the complex in October as part of Atlanta Mayor Andre Dickens’ initiative to end homelessness in the city. Prior to breaking ground, the project drew pushback from some neighbors and leadership group the Reynoldstown Civic Improvement League, who argued a building with 42 units was too dense for the .38-acre site. The RCIL voted 79-16 against the project two years ago. As Atlanta Civic Circle reported in September 2023, as the groundbreaking drew near, city officials worked with Stryant to tweak the number of kitchens and communal spaces around the property to improve it for residents, but without at least 42 apartments, the project would not have been financially viable, per its builders.
How the 42-unit development has taken shape where a single home once stood at 111 Moreland Ave. in Reynoldstown. Josh Green/Urbanize Atlanta
The 111 Moreland Ave. site in relation to Reynoldstown (left) and Edgewood landmarks. Google Maps
Sugarman said units will be reserved for residents earning at max 30 percent of the Area Median Income, which translates to just over $20,000. Atlanta Housing plans to supply rent vouchers, and no resident will be asked to pay more than 30 percent of their monthly income. Others who aren’t employed will not be required to pay rent, officials have said. A typical apartment at 111 Moreland Ave. will see three or four bedrooms and bathrooms and kitchenettes, with a central laundry facility, kitchen, and lounge on each floor. Other components will include a picnic area, bike storage, and energy-efficient appliances, according to Stryant.
Where Moreland Avenue frontage stands today. Josh Green/Urbanize Atlanta
Plans for the 42-unit project’s Moreland Avenue facade. McMillan Pazdan Smith Architecture/ Stryant Investments
Stryant is leaning on construction loans and grants from Invest Atlanta’s Housing Opportunity Fund, the U.S. Department of Housing and Urban Development, Federal Home Loan Banks, and homeless services provider Partners for Home to see the project through. Officials have said Partners for Home will select the 42 residents who will occupy the building, come this fall. Support services will also be supplied by that agency. Find more context and images for the 111 Moreland Ave. project in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram • Reynoldstown news, discussion (Urbanize Atlanta)
Tags
111 Moreland Ave. SE
Stryant Investments
McMillan Pazdan Smith Architecture
Office of Zoning and Development
Reynoldstown Civic Improvement League
Stryant
Stryant Construction
Stan Sugarman
Affordable Housing
affordable housing
Atlanta Homeless
Atlanta Homelessness
Unhoused People
Atlanta Development
Atlanta Construction
Workforce Housing
Atlanta Mayor Andre Dickens
Mayor Andre Dickens
Images
The 111 Moreland Ave. site in relation to Reynoldstown (left) and Edgewood landmarks. Google Maps
The site’s vacant, single-family predecessor, as shown in early 2020. Google Maps
How the 42-unit development has taken shape where a single home once stood at 111 Moreland Ave. in Reynoldstown. Josh Green/Urbanize Atlanta
The Stryant project’s Kirkwood Avenue frontage today, facing south. Josh Green/Urbanize Atlanta
The building’s positioning where Kirkwood Avenue meets Moreland Avenue. Josh Green/Urbanize Atlanta
Plans for the 42-unit project’s Moreland Avenue facade. McMillan Pazdan Smith Architecture/ Stryant Investments
Site plan for the .38-acre property. McMillan Pazdan Smith Architecture/ Stryant Investments
McMillan Pazdan Smith Architecture/ Stryant Investments
Breakdown of floorplans at 111 Moreland Ave. McMillan Pazdan Smith Architecture/ Stryant Investments
Where Moreland Avenue frontage stands today. Josh Green/Urbanize Atlanta
Subtitle
Topped-out Moreland Avenue development part of city’s effort to address homelessness
Neighborhood
Reynoldstown
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Image
Before/After Images
Sponsored Post
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Images: Controversial, affordable Reynoldstown project rounds into shape
Josh Green
Mon, 02/10/2025 – 13:39
Once a lightning rod for controversy, a Reynoldstown development that city leaders have said will provide deeply affordable, quality, and safe new living options for unhoused Atlantans along a main intown thoroughfare is rounding into shape. Having replaced a vacant, single-family home on a corner lot in Reynoldstown, Stryant Investments’ 111 Moreland Ave. residential project is creating 42 apartments for currently homeless occupants, with exterior work nearing completion. It stands three-stories tall where Moreland and Kirkwood avenues meet, with a small, seven-space surface parking lot planned behind it. Stan Sugarman, Stryant managing partner, tells Urbanize Atlanta the goal is to open the complex in October as part of Atlanta Mayor Andre Dickens’ initiative to end homelessness in the city. Prior to breaking ground, the project drew pushback from some neighbors and leadership group the Reynoldstown Civic Improvement League, who argued a building with 42 units was too dense for the .38-acre site. The RCIL voted 79-16 against the project two years ago. As Atlanta Civic Circle reported in September 2023, as the groundbreaking drew near, city officials worked with Stryant to tweak the number of kitchens and communal spaces around the property to improve it for residents, but without at least 42 apartments, the project would not have been financially viable, per its builders.
How the 42-unit development has taken shape where a single home once stood at 111 Moreland Ave. in Reynoldstown. Josh Green/Urbanize Atlanta
The 111 Moreland Ave. site in relation to Reynoldstown (left) and Edgewood landmarks. Google Maps
Sugarman said units will be reserved for residents earning at max 30 percent of the Area Median Income, which translates to just over $20,000. Atlanta Housing plans to supply rent vouchers, and no resident will be asked to pay more than 30 percent of their monthly income. Others who aren’t employed will not be required to pay rent, officials have said. A typical apartment at 111 Moreland Ave. will see three or four bedrooms and bathrooms and kitchenettes, with a central laundry facility, kitchen, and lounge on each floor. Other components will include a picnic area, bike storage, and energy-efficient appliances, according to Stryant.
Where Moreland Avenue frontage stands today. Josh Green/Urbanize Atlanta
Plans for the 42-unit project’s Moreland Avenue facade. McMillan Pazdan Smith Architecture/ Stryant Investments
Stryant is leaning on construction loans and grants from Invest Atlanta’s Housing Opportunity Fund, the U.S. Department of Housing and Urban Development, Federal Home Loan Banks, and homeless services provider Partners for Home to see the project through. Officials have said Partners for Home will select the 42 residents who will occupy the building, come this fall. Support services will also be supplied by that agency. Find more context and images for the 111 Moreland Ave. project in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram • Reynoldstown news, discussion (Urbanize Atlanta)
Tags
111 Moreland Ave. SE
Stryant Investments
McMillan Pazdan Smith Architecture
Office of Zoning and Development
Reynoldstown Civic Improvement League
Stryant
Stryant Construction
Stan Sugarman
Affordable Housing
affordable housing
Atlanta Homeless
Atlanta Homelessness
Unhoused People
Atlanta Development
Atlanta Construction
Workforce Housing
Atlanta Mayor Andre Dickens
Mayor Andre Dickens
Images
The 111 Moreland Ave. site in relation to Reynoldstown (left) and Edgewood landmarks. Google Maps
The site’s vacant, single-family predecessor, as shown in early 2020. Google Maps
How the 42-unit development has taken shape where a single home once stood at 111 Moreland Ave. in Reynoldstown. Josh Green/Urbanize Atlanta
The Stryant project’s Kirkwood Avenue frontage today, facing south. Josh Green/Urbanize Atlanta
The building’s positioning where Kirkwood Avenue meets Moreland Avenue. Josh Green/Urbanize Atlanta
Plans for the 42-unit project’s Moreland Avenue facade. McMillan Pazdan Smith Architecture/ Stryant Investments
Site plan for the .38-acre property. McMillan Pazdan Smith Architecture/ Stryant Investments
McMillan Pazdan Smith Architecture/ Stryant Investments
Breakdown of floorplans at 111 Moreland Ave. McMillan Pazdan Smith Architecture/ Stryant Investments
Where Moreland Avenue frontage stands today. Josh Green/Urbanize Atlanta
Subtitle
Topped-out Moreland Avenue development part of city’s effort to address homelessness
Neighborhood
Reynoldstown
Background Image
Image
Before/After Images
Sponsored Post
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Freyr Battery has deal to sell Coweta County property
Freyr Battery has deal to sell Coweta County property
Coweta County in recent months has been the target of data center developers and homebuilders.
Coweta County in recent months has been the target of data center developers and homebuilders. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Coweta County in recent months has been the target of data center developers and homebuilders.
Freyr Battery has deal to sell Coweta County property
Freyr Battery has deal to sell Coweta County property
Coweta County in recent months has been the target of data center developers and homebuilders.
Coweta County in recent months has been the target of data center developers and homebuilders. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Coweta County in recent months has been the target of data center developers and homebuilders.
Atlanta Ranks Among Nation’s Leaders in Office-to-Apartment Conversions
Atlanta Ranks Among Nation’s Leaders in Office-to-Apartment Conversions
According to a recent RentCafe/Yardi Matrix report, the Atlanta metropolitan area will see 2,239 spaces come to life through office-to-apartment conversion projects, which make up 56% of all adaptive reuse projects underway. That is the sixth most in the country. Boasting a 57% year-over-year increase in office conversions, Atlanta has emerged as a key player in the adaptive reuse landscape. However, only 14.2 million square feet worth of office buildings (6% of the metro’s total office inventory) are deemed suitable for future office-to-apartment conversions. A notable project is the transformation of the building at 2 Peachtree St., which is expected to create at least 200 new apartments within its 890,000 square feet of space.
New York is the leader with 8,310 units, followed by Washington, DC, Los Angeles, Chicago Dallas and Atlanta.
The post Atlanta Ranks Among Nation’s Leaders in Office-to-Apartment Conversions appeared first on Connect CRE.
According to a recent RentCafe/Yardi Matrix report, the Atlanta metropolitan area will see 2,239 spaces come to life through office-to-apartment conversion projects, which make up 56% of all adaptive reuse projects underway. That is the sixth most in the country. Boasting a 57% year-over-year increase in office conversions, Atlanta has emerged as a key player in the …
The post Atlanta Ranks Among Nation’s Leaders in Office-to-Apartment Conversions appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
According to a recent RentCafe/Yardi Matrix report, the Atlanta metropolitan area will see 2,239 spaces come to life through office-to-apartment conversion projects, which make up 56% of all adaptive reuse projects underway. That is the sixth most in the country. Boasting a 57% year-over-year increase in office conversions, Atlanta has emerged as a key player in the …
The post Atlanta Ranks Among Nation’s Leaders in Office-to-Apartment Conversions appeared first on Connect CRE.
Pfizer Unloads Durham R&D Facility
Pfizer Unloads Durham R&D Facility
Pfizer sold its flex building at the Imperial Center in Durham to Lightstone Group for $41.1 million. The property is at 1219 Shiloh Glenn Drive, between Research Triangle Park and the Raleigh-Durham International Airport. The Class B building is 82,054 square feet and sits on 15.69 acres. It is a cGMP building with multi-product production spaces, supporting workspaces, analytical labs and fully redundant building systems.
The Triad Business Journal reports in early 2023, Pfizer began looking to offload the Durham facility as part of a shift in the company’s research and development strategy. By the end of 2023, the company confirmed plans to shut down operations at the site and another facility in Morrisville, which Pfizer does not own. The closures were part of a companywide cost-cutting effort.
Cushman and Wakefield represented Pfizer in the recent sale.
The Lightstone Group owns 33 industrial and life sciences properties totaling 1 million square feet across 27 states.
The post Pfizer Unloads Durham R&D Facility appeared first on Connect CRE.
Pfizer sold its flex building at the Imperial Center in Durham to Lightstone Group for $41.1 million. The property is at 1219 Shiloh Glenn Drive, between Research Triangle Park and the Raleigh-Durham International Airport. The Class B building is 82,054 square feet and sits on 15.69 acres. It is a cGMP building with multi-product production …
The post Pfizer Unloads Durham R&D Facility appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
Pfizer sold its flex building at the Imperial Center in Durham to Lightstone Group for $41.1 million. The property is at 1219 Shiloh Glenn Drive, between Research Triangle Park and the Raleigh-Durham International Airport. The Class B building is 82,054 square feet and sits on 15.69 acres. It is a cGMP building with multi-product production …
The post Pfizer Unloads Durham R&D Facility appeared first on Connect CRE.
Atlanta Beltline-adjacent pickleball complex sets opening date
Atlanta Beltline-adjacent pickleball complex sets opening date
Atlanta Beltline-adjacent pickleball complex sets opening date
Josh Green
Mon, 02/10/2025 – 08:04
A warehouse-conversion project is set to open soon in West End with a goal of addressing what business leaders call a shortage of pickleball court space in metro Atlanta.
Atlanta-based owners of the Dill Dinkers’ pickleball franchise plan to open a facility with 11 champion-sized courts in early March, broadening the offerings near the Beltline-connected Lee + White district beyond food, drink, and offices.
For its first concept in Georgia, Dill Dinkers has claimed a nearly 36,000-square-foot space at 1200 White St., a former industrial building that’s being remade by Lee + White owners Ackerman & Co. An official grand-opening date is expected to be announced in mid-February, and memberships are now available. Expect clinics, lessons, leagues, and themed social events, among other offerings, per Dill Dinkers.
Daniel Hardeman, a Chosewood Park resident and regional franchise developer, said the goal with the West End space is to “create an inclusive, community-centric environment for all ages, whether you’re trying pickleball for the first time, or are on your way to becoming a pro,” per a recent announcement.
According to Hardeman, pickleball counts an impressive 1.1 million players in metro Atlanta today—with a nearly 52 percent year-over-year growth rate. “[That’s] because it’s easy to learn, highly social, excellent exercise, and can be enjoyed from ages eight to eighty,” said Hardeman. “There’s a shortage of court space and lack of structure for skills progression, so players are turning to places like Dill Dinkers.”
A mural by local artist group Upper Westside Murals planned for the facility’s exterior. Courtesy of Dill Dinkers
An image provided by Dill Dinkers showing how the West End facility’s interiors will look and function. Courtesy of Dill Dinkers
Future franchise locations are in the works for Fulton, Dekalb, Cobb, Gwinnett, and Cherokee counties, per Dill Dinkers reps.
In West End, each court will be individually fenced, and other components of the club will include a pro shop and events space. The courts will feature Dill Dinkers’ Pro Cushion playing surface, which is designed to be easier on players’ joints, per project leaders.
Dill Dinkers’ West End location will join others in metro Washington D.C., Maryland, Connecticut, Pennsylvania, South Carolina, and Texas.
The pickleball complex will consume only a fraction of the 1200 White St. building, which is being remade into a mixed-use hub with a new extension of the Beltline’s Westside Trail planned beside it.
According to property owners Ackerman & Co., the 211,585-square-foot facility is being designed to accommodate restaurants, retail, industrial uses, creative offices, and experiential concepts.
Meanwhile, a couple of blocks south at Lee + White, an interactive experience called The Game Show Challenge is claiming a 3,889-square-foot space. It will be located in Lee + White’s Building 1000, next to Monday Night Brewing and Grady’s new neighborhood health center.
Expect two studios where “contestants”—typically six to 14 people (or more) at a time—can play interactive games hosted in styles that mimic famous gameshows. (Think: trivia, word puzzles, spin-the-wheel challenges, etc.) The West End location will mark the third for the gameshow concept, which is aiming to open 30 more over the next five years. Current locations are in Columbia and Greenville, S.C.
Earlier plans had called for opening Atlanta’s outpost by the end of 2024, but The Game Show Challenge still lists the location as “coming soon.”
Ackerman & Co. and MDH Partners, the development team behind the 11-building Lee + White district, signed another experiential tenant, Atlanta Golf & Social, last summer.
That concept is hosting a soft opening today for its 3,767-square-foot space, joining a flagship location in downtown Chamblee. A grand opening will be announced once an alcohol license is granted, as Atlanta Golf & Social leaders recently relayed.
Find more context and images in the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• West End news, discussion (Urbanize Atlanta)

Atlanta Beltline-adjacent pickleball complex sets opening date
Josh Green
Mon, 02/10/2025 – 08:04
A warehouse-conversion project is set to open soon in West End with a goal of addressing what business leaders call a shortage of pickleball court space in metro Atlanta. Atlanta-based owners of the Dill Dinkers’ pickleball franchise plan to open a facility with 11 champion-sized courts in early March, broadening the offerings near the Beltline-connected Lee + White district beyond food, drink, and offices. For its first concept in Georgia, Dill Dinkers has claimed a nearly 36,000-square-foot space at 1200 White St., a former industrial building that’s being remade by Lee + White owners Ackerman & Co. An official grand-opening date is expected to be announced in mid-February, and memberships are now available. Expect clinics, lessons, leagues, and themed social events, among other offerings, per Dill Dinkers. Daniel Hardeman, a Chosewood Park resident and regional franchise developer, said the goal with the West End space is to “create an inclusive, community-centric environment for all ages, whether you’re trying pickleball for the first time, or are on your way to becoming a pro,” per a recent announcement. According to Hardeman, pickleball counts an impressive 1.1 million players in metro Atlanta today—with a nearly 52 percent year-over-year growth rate. “[That’s] because it’s easy to learn, highly social, excellent exercise, and can be enjoyed from ages eight to eighty,” said Hardeman. “There’s a shortage of court space and lack of structure for skills progression, so players are turning to places like Dill Dinkers.”
A mural by local artist group Upper Westside Murals planned for the facility’s exterior. Courtesy of Dill Dinkers
An image provided by Dill Dinkers showing how the West End facility’s interiors will look and function. Courtesy of Dill Dinkers
Future franchise locations are in the works for Fulton, Dekalb, Cobb, Gwinnett, and Cherokee counties, per Dill Dinkers reps. In West End, each court will be individually fenced, and other components of the club will include a pro shop and events space. The courts will feature Dill Dinkers’ Pro Cushion playing surface, which is designed to be easier on players’ joints, per project leaders. Dill Dinkers’ West End location will join others in metro Washington D.C., Maryland, Connecticut, Pennsylvania, South Carolina, and Texas.The pickleball complex will consume only a fraction of the 1200 White St. building, which is being remade into a mixed-use hub with a new extension of the Beltline’s Westside Trail planned beside it.According to property owners Ackerman & Co., the 211,585-square-foot facility is being designed to accommodate restaurants, retail, industrial uses, creative offices, and experiential concepts.
Current plans for the 1200 White St. building in West End. Courtesy of Studio SOGO
Base image via Ackerman & Co.
Meanwhile, a couple of blocks south at Lee + White, an interactive experience called The Game Show Challenge is claiming a 3,889-square-foot space. It will be located in Lee + White’s Building 1000, next to Monday Night Brewing and Grady’s new neighborhood health center.Expect two studios where “contestants”—typically six to 14 people (or more) at a time—can play interactive games hosted in styles that mimic famous gameshows. (Think: trivia, word puzzles, spin-the-wheel challenges, etc.) The West End location will mark the third for the gameshow concept, which is aiming to open 30 more over the next five years. Current locations are in Columbia and Greenville, S.C. Earlier plans had called for opening Atlanta’s outpost by the end of 2024, but The Game Show Challenge still lists the location as “coming soon.” Ackerman & Co. and MDH Partners, the development team behind the 11-building Lee + White district, signed another experiential tenant, Atlanta Golf & Social, last summer. That concept is hosting a soft opening today for its 3,767-square-foot space, joining a flagship location in downtown Chamblee. A grand opening will be announced once an alcohol license is granted, as Atlanta Golf & Social leaders recently relayed. Find more context and images in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram • West End news, discussion (Urbanize Atlanta)
Tags
1200 White St. SW
Ackerman & Co.
MDH Partners
Lee + White
Atlanta BeltLine
Westside Trail
Smith Dalia Architects
929 Lee Street SW
Cushman & Wakefield
Carter Hill Commercial Real Estate Advisors
Studio Sogo
Adaptive Reuse
Adaptive-Reuse Development
Adaptive-Reuse
Atlanta Warehouses
Atlanta Adaptive-Reuse
Dill Dinkers
Atlanta Pickleball
Pickleball
The Game Show Challenge
Gaming Concepts
Gaming
Ackerman Retail
Baltisse
Atlanta Golf & Social
Images
An image provided by Dill Dinkers showing how the West End facility’s interiors will look and function. Courtesy of Dill Dinkers
A mural by local artist group Upper Westside Murals planned for the facility’s exterior. Courtesy of Dill Dinkers
Current plans for the 1200 White St. building in West End. Courtesy of Studio SOGO
Base image via Ackerman & Co.
Ackerman & Co.
Proximity of the 1200 White St. facility in relation to existing Lee + White buildings and the on-street Westside Trail corridor. Google Maps
Subtitle
West End warehouse conversion to also include interactive game show experience
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Atlanta Beltline-adjacent pickleball complex sets opening date
Josh Green
Mon, 02/10/2025 – 08:04
A warehouse-conversion project is set to open soon in West End with a goal of addressing what business leaders call a shortage of pickleball court space in metro Atlanta. Atlanta-based owners of the Dill Dinkers’ pickleball franchise plan to open a facility with 11 champion-sized courts in early March, broadening the offerings near the Beltline-connected Lee + White district beyond food, drink, and offices. For its first concept in Georgia, Dill Dinkers has claimed a nearly 36,000-square-foot space at 1200 White St., a former industrial building that’s being remade by Lee + White owners Ackerman & Co. An official grand-opening date is expected to be announced in mid-February, and memberships are now available. Expect clinics, lessons, leagues, and themed social events, among other offerings, per Dill Dinkers. Daniel Hardeman, a Chosewood Park resident and regional franchise developer, said the goal with the West End space is to “create an inclusive, community-centric environment for all ages, whether you’re trying pickleball for the first time, or are on your way to becoming a pro,” per a recent announcement. According to Hardeman, pickleball counts an impressive 1.1 million players in metro Atlanta today—with a nearly 52 percent year-over-year growth rate. “[That’s] because it’s easy to learn, highly social, excellent exercise, and can be enjoyed from ages eight to eighty,” said Hardeman. “There’s a shortage of court space and lack of structure for skills progression, so players are turning to places like Dill Dinkers.”
A mural by local artist group Upper Westside Murals planned for the facility’s exterior. Courtesy of Dill Dinkers
An image provided by Dill Dinkers showing how the West End facility’s interiors will look and function. Courtesy of Dill Dinkers
Future franchise locations are in the works for Fulton, Dekalb, Cobb, Gwinnett, and Cherokee counties, per Dill Dinkers reps. In West End, each court will be individually fenced, and other components of the club will include a pro shop and events space. The courts will feature Dill Dinkers’ Pro Cushion playing surface, which is designed to be easier on players’ joints, per project leaders. Dill Dinkers’ West End location will join others in metro Washington D.C., Maryland, Connecticut, Pennsylvania, South Carolina, and Texas.The pickleball complex will consume only a fraction of the 1200 White St. building, which is being remade into a mixed-use hub with a new extension of the Beltline’s Westside Trail planned beside it.According to property owners Ackerman & Co., the 211,585-square-foot facility is being designed to accommodate restaurants, retail, industrial uses, creative offices, and experiential concepts.
Current plans for the 1200 White St. building in West End. Courtesy of Studio SOGO
Base image via Ackerman & Co.
Meanwhile, a couple of blocks south at Lee + White, an interactive experience called The Game Show Challenge is claiming a 3,889-square-foot space. It will be located in Lee + White’s Building 1000, next to Monday Night Brewing and Grady’s new neighborhood health center.Expect two studios where “contestants”—typically six to 14 people (or more) at a time—can play interactive games hosted in styles that mimic famous gameshows. (Think: trivia, word puzzles, spin-the-wheel challenges, etc.) The West End location will mark the third for the gameshow concept, which is aiming to open 30 more over the next five years. Current locations are in Columbia and Greenville, S.C. Earlier plans had called for opening Atlanta’s outpost by the end of 2024, but The Game Show Challenge still lists the location as “coming soon.” Ackerman & Co. and MDH Partners, the development team behind the 11-building Lee + White district, signed another experiential tenant, Atlanta Golf & Social, last summer. That concept is hosting a soft opening today for its 3,767-square-foot space, joining a flagship location in downtown Chamblee. A grand opening will be announced once an alcohol license is granted, as Atlanta Golf & Social leaders recently relayed. Find more context and images in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram • West End news, discussion (Urbanize Atlanta)
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1200 White St. SW
Ackerman & Co.
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Lee + White
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Westside Trail
Smith Dalia Architects
929 Lee Street SW
Cushman & Wakefield
Carter Hill Commercial Real Estate Advisors
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An image provided by Dill Dinkers showing how the West End facility’s interiors will look and function. Courtesy of Dill Dinkers
A mural by local artist group Upper Westside Murals planned for the facility’s exterior. Courtesy of Dill Dinkers
Current plans for the 1200 White St. building in West End. Courtesy of Studio SOGO
Base image via Ackerman & Co.
Ackerman & Co.
Proximity of the 1200 White St. facility in relation to existing Lee + White buildings and the on-street Westside Trail corridor. Google Maps
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West End warehouse conversion to also include interactive game show experience
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Architects ask what strategic Old Fourth Ward lot could become
Architects ask what strategic Old Fourth Ward lot could become
Architects ask what strategic Old Fourth Ward lot could become
Josh Green
Fri, 02/07/2025 – 15:54
Call it preemptive city planning. Pie-in-the-sky dreaming. Or a fresh approach to architectural design in Atlanta that could pay dividends for neighborhoods.
Whatever the case, local architecture and design firm More Than Matter has turned its focus to a specific piece of an intown property that’s top-of-mind for many urbanists and Old Fourth Ward residents right now: Atlanta Medical Center’s shuttered campus, where demolition is moving forward this month for a massive, still-undefined redevelopment.
More Than Matter has put together a process of thinking in a public forum about alternative uses for lots in strategic, impactful places around Atlanta. The firm has recently released a fictional “listing”—note the brokerage name: Unreal Estate—for 345 Boulevard, a blank palette across the street from AMC’s main buildings.
The architects have set the “sale” up like a faux auction, with an end goal of designing a solution for the AMC site and others, but only if public interest warrants it, according to More Than Matter’s lead architect Wilson Carroll, a Georgia Tech graduate and lecturer.
Think of it like Kickstarter for architecture; when subject properties reach certain support goals, they go “under contract,” and More Than Matter’s design process begins.
“This is an experimental new format—one we hope brings a little joy and agency to the city,” Carroll tells Urbanize Atlanta. “We would start a concept once a [reserve support amount] is reached and invite all the participants to join in on the design process with a couple of presentations.”
Overview of the 1.1-acre property in relation to AMC, Boulevard, and other O4W landmarks. Google Maps
To be clear, the 1.1-acre plot isn’t currently for sale, though Zillow suggests the land alone could fetch $3.4 million.
It’s owned by Wellstar, which also owns AMC, and carries a C-2 commercial zoning classification. Redevelopment maps put together by Wellstar and its development partners show the property included in AMC redevelopment plans.
Nonetheless, as of this writing, the 345 Boulevard site has garnered 91 “backers” via More Than Matter’s website.
The firm’s first listing—the vacant, 9.4-acre 75 Hilliard St. property in Sweet Auburn—has tallied 429 backers of the required 1,000.
“It’s not often a city gets the opportunity like this,” reads the summary for 345 Boulevard. “To lose a trauma center and needed health access, Atlanta needs its replacement to bring even more life.”
What could that entail? Only time—and just maybe, the people of Atlanta—will tell.
…
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• Old Fourth Ward news, discussion (Urbanize Atlanta)

Architects ask what strategic Old Fourth Ward lot could become
Josh Green
Fri, 02/07/2025 – 15:54
Call it preemptive city planning. Pie-in-the-sky dreaming. Or a fresh approach to architectural design in Atlanta that could pay dividends for neighborhoods. Whatever the case, local architecture and design firm More Than Matter has turned its focus to a specific piece of an intown property that’s top-of-mind for many urbanists and Old Fourth Ward residents right now: Atlanta Medical Center’s shuttered campus, where demolition is moving forward this month for a massive, still-undefined redevelopment.More Than Matter has put together a process of thinking in a public forum about alternative uses for lots in strategic, impactful places around Atlanta. The firm has recently released a fictional “listing”—note the brokerage name: Unreal Estate—for 345 Boulevard, a blank palette across the street from AMC’s main buildings. The architects have set the “sale” up like a faux auction, with an end goal of designing a solution for the AMC site and others, but only if public interest warrants it, according to More Than Matter’s lead architect Wilson Carroll, a Georgia Tech graduate and lecturer. Think of it like Kickstarter for architecture; when subject properties reach certain support goals, they go “under contract,” and More Than Matter’s design process begins. “This is an experimental new format—one we hope brings a little joy and agency to the city,” Carroll tells Urbanize Atlanta. “We would start a concept once a [reserve support amount] is reached and invite all the participants to join in on the design process with a couple of presentations.”
Overview of the 1.1-acre property in relation to AMC, Boulevard, and other O4W landmarks. Google Maps
To be clear, the 1.1-acre plot isn’t currently for sale, though Zillow suggests the land alone could fetch $3.4 million. It’s owned by Wellstar, which also owns AMC, and carries a C-2 commercial zoning classification. Redevelopment maps put together by Wellstar and its development partners show the property included in AMC redevelopment plans. Nonetheless, as of this writing, the 345 Boulevard site has garnered 91 “backers” via More Than Matter’s website. The firm’s first listing—the vacant, 9.4-acre 75 Hilliard St. property in Sweet Auburn—has tallied 429 backers of the required 1,000. “It’s not often a city gets the opportunity like this,” reads the summary for 345 Boulevard. “To lose a trauma center and needed health access, Atlanta needs its replacement to bring even more life.” What could that entail? Only time—and just maybe, the people of Atlanta—will tell.
The Wellstar-owned 345 Boulevard lot, as seen in November.Google Maps
…Follow us on social media: Twitter / Facebook/and now: Instagram • Old Fourth Ward news, discussion (Urbanize Atlanta)
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345 Boulevard
More than Matter
Unreal Real Estate
Atlanta Medical Center
Land deals
Atlanta Land
O4W
Atlanta Development
Bureau of Big Ideas
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The Wellstar-owned 345 Boulevard lot, as seen in November.Google Maps
Overview of the 1.1-acre property in relation to AMC, Boulevard, and other O4W landmarks. Google Maps
Subtitle
“It’s not often a city gets the opportunity like this”
Neighborhood
Old Fourth Ward
Background Image
Image
Before/After Images
Sponsored Post
Off Read More
Architects ask what strategic Old Fourth Ward lot could become
Josh Green
Fri, 02/07/2025 – 15:54
Call it preemptive city planning. Pie-in-the-sky dreaming. Or a fresh approach to architectural design in Atlanta that could pay dividends for neighborhoods. Whatever the case, local architecture and design firm More Than Matter has turned its focus to a specific piece of an intown property that’s top-of-mind for many urbanists and Old Fourth Ward residents right now: Atlanta Medical Center’s shuttered campus, where demolition is moving forward this month for a massive, still-undefined redevelopment.More Than Matter has put together a process of thinking in a public forum about alternative uses for lots in strategic, impactful places around Atlanta. The firm has recently released a fictional “listing”—note the brokerage name: Unreal Estate—for 345 Boulevard, a blank palette across the street from AMC’s main buildings. The architects have set the “sale” up like a faux auction, with an end goal of designing a solution for the AMC site and others, but only if public interest warrants it, according to More Than Matter’s lead architect Wilson Carroll, a Georgia Tech graduate and lecturer. Think of it like Kickstarter for architecture; when subject properties reach certain support goals, they go “under contract,” and More Than Matter’s design process begins. “This is an experimental new format—one we hope brings a little joy and agency to the city,” Carroll tells Urbanize Atlanta. “We would start a concept once a [reserve support amount] is reached and invite all the participants to join in on the design process with a couple of presentations.”
Overview of the 1.1-acre property in relation to AMC, Boulevard, and other O4W landmarks. Google Maps
To be clear, the 1.1-acre plot isn’t currently for sale, though Zillow suggests the land alone could fetch $3.4 million. It’s owned by Wellstar, which also owns AMC, and carries a C-2 commercial zoning classification. Redevelopment maps put together by Wellstar and its development partners show the property included in AMC redevelopment plans. Nonetheless, as of this writing, the 345 Boulevard site has garnered 91 “backers” via More Than Matter’s website. The firm’s first listing—the vacant, 9.4-acre 75 Hilliard St. property in Sweet Auburn—has tallied 429 backers of the required 1,000. “It’s not often a city gets the opportunity like this,” reads the summary for 345 Boulevard. “To lose a trauma center and needed health access, Atlanta needs its replacement to bring even more life.” What could that entail? Only time—and just maybe, the people of Atlanta—will tell.
The Wellstar-owned 345 Boulevard lot, as seen in November.Google Maps
…Follow us on social media: Twitter / Facebook/and now: Instagram • Old Fourth Ward news, discussion (Urbanize Atlanta)
Tags
345 Boulevard
More than Matter
Unreal Real Estate
Atlanta Medical Center
Land deals
Atlanta Land
O4W
Atlanta Development
Bureau of Big Ideas
75 Hilliard
Images
The Wellstar-owned 345 Boulevard lot, as seen in November.Google Maps
Overview of the 1.1-acre property in relation to AMC, Boulevard, and other O4W landmarks. Google Maps
Subtitle
“It’s not often a city gets the opportunity like this”
Neighborhood
Old Fourth Ward
Background Image
Image
Before/After Images
Sponsored Post
Off