Groundbreaking for ‘milestone’ SW ATL project on tap, developers forecast
Groundbreaking for ‘milestone’ SW ATL project on tap, developers forecast
Groundbreaking for ‘milestone’ SW ATL project on tap, developers forecast
Josh Green
Tue, 06/17/2025 – 11:37
Developers have closed on land in Southwest Atlanta that sets the stage for a potentially transformative mix of affordable housing, commercial space, and jobs, continuing a groundswell of investment and ambitious redevelopment plans in the area, officials announced today.
Woodfield Development plans to break ground in coming weeks on a mixed-use project called 840 Woodrow set to take shape on about 7 acres in Oakland City, a block west of the Beltline’s Westside Trail and adjacent to the historic Murphy Crossing property.
Woodfield has now closed on the required acreage and expects 840 Woodrow to cost just shy of $77 million. Development plans have been percolating—in partnership with Atlanta-based multifamily developers Vida Companies—for more than three years. The vacant site was most recently used for car and truck storage.
In an announcement today, Woodfield officials predicted 840 Woodrow will be a “milestone” and “transformative” addition to historic neighborhoods in Southwest Atlanta.
Woodfield plans to break ground in Oakland City within 30 to 40 days, with construction following shortly after that.
The land closing marks “a significant step forward in bringing thoughtful, inclusive development to the Westside,” said Patrick Kassin, Woodfield’s vice president and regional development partner, in a statement. “We’re proud to partner on a project that expands housing access, supports local businesses, and reflects the creativity and culture of this community.”
A revised rendering showing how the multifaceted project would front a proposed Beltline spur trail through the warehouse district.Vida Companies/ Woodfield Development; designs, Dynamik Design
The acreage in question at 840 Woodrow Street, with the Beltline’s Westside Trail and Adair Park at right, and the Murphy Crossing property at top. Google Maps
Plans call for 326 new apartments and rental townhomes overall, with 20 percent of them (66 units) designated as affordable/workforce housing—an amount that exceeds the City of Atlanta’s Inclusionary Zoning requirements, Woodfield officials noted. Rent limits will be based on 80 percent of the Area Median Income, and 5 percent of units will also be set aside for tenants using vouchers.
Another aspect of the project will see subsidized commercial spaces for local entrepreneurs.
That will include the adaptive-reuse of an existing building on site into a headquarters and training facility for a local coffee roaster who’s committed to local hiring, along with repurposed shipping containers that will serve as storefronts in hopes of supporting area startups and local entrepreneurs. Public-art programming and “significant sidewalk and streetscape upgrades” are also in the pipeline, officials have said.
Plans call for a Beltline spur trail to run along the southern edge of the property, linking the Westside Trail to other major infill sites in the vicinity.
840 Woodrow is expected to produce more than 500 construction jobs and 40-plus permanent jobs. An estimated $1.5 million in brownfield remediation work will be required to ready the site for redevelopment, per Develop Fulton, whose board of directors in April approved a bond resolution that green-lighted the project.
Vida Companies/ Woodfield Development; designs, Dynamik Design
Woodfield is also partnering on 840 Woodrow with American South Capital Partners, a veteran of 25 projects across the Southeast region with the bulk of housing units considered affordable for families earning less than 80 percent AMI.
Woodfield’s intown Atlanta developments in recent years include the 505 Courtland tower, while the firm’s OTP projects have popped up in places such as Union City and Athens. The company bills itself as one of the country’s leading developers of Class A multifamily housing.
As for 840 Woodrow’s delivery, Kassin previously told Urbanize Atlanta the first residential units (townhomes) will start delivering roughly 12 months after construction starts, while the full project will take 22 to 24 months to complete.
Facades of commercial spaces, apartments, and townhomes. Vida Companies/ Woodfield Development; designs, Dynamik Design
The Oakland City project joins an influx of proposals that could bring thousands of new homes and considerable new commercial activity to surrounding blocks.
Just down the street in Capitol View, plans that call for a 25-acre, potentially billion-dollar new district with more than 4,000 housing units overall came to light two months ago. An Empire Communities townhome component of that project is under development now.
Also nearby, the first phase of adaptive-reuse Oakland Exchange is now gearing up to break ground this year, following years of delays, according to Invest Atlanta.
Planning efforts also continue at the area’s best-known redevelopment site—one that overlooks the mainline Beltline loop trail—following well-documented turbulence.
Earlier this year, Atlanta Beltline Inc. parted ways with selected developers Culdesac and Urban Oasis Development for the vacant, 20-acre Murphy Crossing property. Beltline leadership has taken the reins on planning and development and expects to break ground on the initial phase at Murphy Crossing sometime in 2026.
But the 840 Woodrow venture now appears set to beat others to the punch. Swing up to the gallery for more imagery and context.
…
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• Oakland City news, discussion (Urbanize Atlanta)
The acreage in question at 840 Woodrow Street, with the Beltline’s Westside Trail and Adair Park at right, and the Murphy Crossing property at top. Google Maps
The Oakland City site as of February 2020. Google Maps
A revised rendering showing how the multifaceted project would front a proposed Beltline spur trail through the warehouse district.Vida Companies/ Woodfield Development; designs, Dynamik Design
Vida Companies/ Woodfield Development; designs, Dynamik Design
How the project would front a proposed BeltLine spur trail through the warehouse district. Vida Companies/ Woodfield Development; designs, Dynamik Design
Facades of commercial spaces, apartments, and townhomes. Vida Companies/ Woodfield Development; designs, Dynamik Design
These initial concepts for the 840 Woodrow St. project were revised following community feedback. Courtesy of Joe Martinez/Vida Companies
Groundbreaking for ‘milestone’ SW ATL project on tap, developers forecast
Josh Green
Tue, 06/17/2025 – 11:37
Developers have closed on land in Southwest Atlanta that sets the stage for a potentially transformative mix of affordable housing, commercial space, and jobs, continuing a groundswell of investment and ambitious redevelopment plans in the area, officials announced today. Woodfield Development plans to break ground in coming weeks on a mixed-use project called 840 Woodrow set to take shape on about 7 acres in Oakland City, a block west of the Beltline’s Westside Trail and adjacent to the historic Murphy Crossing property. Woodfield has now closed on the required acreage and expects 840 Woodrow to cost just shy of $77 million. Development plans have been percolating—in partnership with Atlanta-based multifamily developers Vida Companies—for more than three years. The vacant site was most recently used for car and truck storage.In an announcement today, Woodfield officials predicted 840 Woodrow will be a “milestone” and “transformative” addition to historic neighborhoods in Southwest Atlanta. Woodfield plans to break ground in Oakland City within 30 to 40 days, with construction following shortly after that. The land closing marks “a significant step forward in bringing thoughtful, inclusive development to the Westside,” said Patrick Kassin, Woodfield’s vice president and regional development partner, in a statement. “We’re proud to partner on a project that expands housing access, supports local businesses, and reflects the creativity and culture of this community.”
A revised rendering showing how the multifaceted project would front a proposed Beltline spur trail through the warehouse district.Vida Companies/ Woodfield Development; designs, Dynamik Design
The acreage in question at 840 Woodrow Street, with the Beltline’s Westside Trail and Adair Park at right, and the Murphy Crossing property at top. Google Maps
Plans call for 326 new apartments and rental townhomes overall, with 20 percent of them (66 units) designated as affordable/workforce housing—an amount that exceeds the City of Atlanta’s Inclusionary Zoning requirements, Woodfield officials noted. Rent limits will be based on 80 percent of the Area Median Income, and 5 percent of units will also be set aside for tenants using vouchers. Another aspect of the project will see subsidized commercial spaces for local entrepreneurs.That will include the adaptive-reuse of an existing building on site into a headquarters and training facility for a local coffee roaster who’s committed to local hiring, along with repurposed shipping containers that will serve as storefronts in hopes of supporting area startups and local entrepreneurs. Public-art programming and “significant sidewalk and streetscape upgrades” are also in the pipeline, officials have said. Plans call for a Beltline spur trail to run along the southern edge of the property, linking the Westside Trail to other major infill sites in the vicinity. 840 Woodrow is expected to produce more than 500 construction jobs and 40-plus permanent jobs. An estimated $1.5 million in brownfield remediation work will be required to ready the site for redevelopment, per Develop Fulton, whose board of directors in April approved a bond resolution that green-lighted the project.
Vida Companies/ Woodfield Development; designs, Dynamik Design
Woodfield is also partnering on 840 Woodrow with American South Capital Partners, a veteran of 25 projects across the Southeast region with the bulk of housing units considered affordable for families earning less than 80 percent AMI. Woodfield’s intown Atlanta developments in recent years include the 505 Courtland tower, while the firm’s OTP projects have popped up in places such as Union City and Athens. The company bills itself as one of the country’s leading developers of Class A multifamily housing. As for 840 Woodrow’s delivery, Kassin previously told Urbanize Atlanta the first residential units (townhomes) will start delivering roughly 12 months after construction starts, while the full project will take 22 to 24 months to complete.
Facades of commercial spaces, apartments, and townhomes. Vida Companies/ Woodfield Development; designs, Dynamik Design
The Oakland City project joins an influx of proposals that could bring thousands of new homes and considerable new commercial activity to surrounding blocks. Just down the street in Capitol View, plans that call for a 25-acre, potentially billion-dollar new district with more than 4,000 housing units overall came to light two months ago. An Empire Communities townhome component of that project is under development now. Also nearby, the first phase of adaptive-reuse Oakland Exchange is now gearing up to break ground this year, following years of delays, according to Invest Atlanta. Planning efforts also continue at the area’s best-known redevelopment site—one that overlooks the mainline Beltline loop trail—following well-documented turbulence.Earlier this year, Atlanta Beltline Inc. parted ways with selected developers Culdesac and Urban Oasis Development for the vacant, 20-acre Murphy Crossing property. Beltline leadership has taken the reins on planning and development and expects to break ground on the initial phase at Murphy Crossing sometime in 2026. But the 840 Woodrow venture now appears set to beat others to the punch. Swing up to the gallery for more imagery and context. …Follow us on social media: Twitter / Facebook/and now: Instagram • Oakland City news, discussion (Urbanize Atlanta)
Tags
840 Woodrow Street SW
Woodfield Development
Dentons
David Pirkle
Vida Companies
Murphy Crossing
Westside Trail
Atlanta BeltLine
Affordable Housing
Oakland City
Adair Park
West End
Beltline
Southside Trail
Atlanta Development
Atlanta Construction
Dynamik Design
Develop Fulton
American South Capital Partners
BWE
Images
The acreage in question at 840 Woodrow Street, with the Beltline’s Westside Trail and Adair Park at right, and the Murphy Crossing property at top. Google Maps
The Oakland City site as of February 2020. Google Maps
A revised rendering showing how the multifaceted project would front a proposed Beltline spur trail through the warehouse district.Vida Companies/ Woodfield Development; designs, Dynamik Design
Vida Companies/ Woodfield Development; designs, Dynamik Design
How the project would front a proposed BeltLine spur trail through the warehouse district. Vida Companies/ Woodfield Development; designs, Dynamik Design
Facades of commercial spaces, apartments, and townhomes. Vida Companies/ Woodfield Development; designs, Dynamik Design
These initial concepts for the 840 Woodrow St. project were revised following community feedback. Courtesy of Joe Martinez/Vida Companies
Subtitle
840 Woodrow calls for quality affordable housing, discounted commercial space at Beltline’s doorstep
Neighborhood
Oakland City
Background Image
Image
Associated Project
840 Woodrow Street Southwest
Before/After Images
Sponsored Post
Off Read More
Groundbreaking for ‘milestone’ SW ATL project on tap, developers forecast
Josh Green
Tue, 06/17/2025 – 11:37
Developers have closed on land in Southwest Atlanta that sets the stage for a potentially transformative mix of affordable housing, commercial space, and jobs, continuing a groundswell of investment and ambitious redevelopment plans in the area, officials announced today. Woodfield Development plans to break ground in coming weeks on a mixed-use project called 840 Woodrow set to take shape on about 7 acres in Oakland City, a block west of the Beltline’s Westside Trail and adjacent to the historic Murphy Crossing property. Woodfield has now closed on the required acreage and expects 840 Woodrow to cost just shy of $77 million. Development plans have been percolating—in partnership with Atlanta-based multifamily developers Vida Companies—for more than three years. The vacant site was most recently used for car and truck storage.In an announcement today, Woodfield officials predicted 840 Woodrow will be a “milestone” and “transformative” addition to historic neighborhoods in Southwest Atlanta. Woodfield plans to break ground in Oakland City within 30 to 40 days, with construction following shortly after that. The land closing marks “a significant step forward in bringing thoughtful, inclusive development to the Westside,” said Patrick Kassin, Woodfield’s vice president and regional development partner, in a statement. “We’re proud to partner on a project that expands housing access, supports local businesses, and reflects the creativity and culture of this community.”
A revised rendering showing how the multifaceted project would front a proposed Beltline spur trail through the warehouse district.Vida Companies/ Woodfield Development; designs, Dynamik Design
The acreage in question at 840 Woodrow Street, with the Beltline’s Westside Trail and Adair Park at right, and the Murphy Crossing property at top. Google Maps
Plans call for 326 new apartments and rental townhomes overall, with 20 percent of them (66 units) designated as affordable/workforce housing—an amount that exceeds the City of Atlanta’s Inclusionary Zoning requirements, Woodfield officials noted. Rent limits will be based on 80 percent of the Area Median Income, and 5 percent of units will also be set aside for tenants using vouchers. Another aspect of the project will see subsidized commercial spaces for local entrepreneurs.That will include the adaptive-reuse of an existing building on site into a headquarters and training facility for a local coffee roaster who’s committed to local hiring, along with repurposed shipping containers that will serve as storefronts in hopes of supporting area startups and local entrepreneurs. Public-art programming and “significant sidewalk and streetscape upgrades” are also in the pipeline, officials have said. Plans call for a Beltline spur trail to run along the southern edge of the property, linking the Westside Trail to other major infill sites in the vicinity. 840 Woodrow is expected to produce more than 500 construction jobs and 40-plus permanent jobs. An estimated $1.5 million in brownfield remediation work will be required to ready the site for redevelopment, per Develop Fulton, whose board of directors in April approved a bond resolution that green-lighted the project.
Vida Companies/ Woodfield Development; designs, Dynamik Design
Woodfield is also partnering on 840 Woodrow with American South Capital Partners, a veteran of 25 projects across the Southeast region with the bulk of housing units considered affordable for families earning less than 80 percent AMI. Woodfield’s intown Atlanta developments in recent years include the 505 Courtland tower, while the firm’s OTP projects have popped up in places such as Union City and Athens. The company bills itself as one of the country’s leading developers of Class A multifamily housing. As for 840 Woodrow’s delivery, Kassin previously told Urbanize Atlanta the first residential units (townhomes) will start delivering roughly 12 months after construction starts, while the full project will take 22 to 24 months to complete.
Facades of commercial spaces, apartments, and townhomes. Vida Companies/ Woodfield Development; designs, Dynamik Design
The Oakland City project joins an influx of proposals that could bring thousands of new homes and considerable new commercial activity to surrounding blocks. Just down the street in Capitol View, plans that call for a 25-acre, potentially billion-dollar new district with more than 4,000 housing units overall came to light two months ago. An Empire Communities townhome component of that project is under development now. Also nearby, the first phase of adaptive-reuse Oakland Exchange is now gearing up to break ground this year, following years of delays, according to Invest Atlanta. Planning efforts also continue at the area’s best-known redevelopment site—one that overlooks the mainline Beltline loop trail—following well-documented turbulence.Earlier this year, Atlanta Beltline Inc. parted ways with selected developers Culdesac and Urban Oasis Development for the vacant, 20-acre Murphy Crossing property. Beltline leadership has taken the reins on planning and development and expects to break ground on the initial phase at Murphy Crossing sometime in 2026. But the 840 Woodrow venture now appears set to beat others to the punch. Swing up to the gallery for more imagery and context. …Follow us on social media: Twitter / Facebook/and now: Instagram • Oakland City news, discussion (Urbanize Atlanta)
Tags
840 Woodrow Street SW
Woodfield Development
Dentons
David Pirkle
Vida Companies
Murphy Crossing
Westside Trail
Atlanta BeltLine
Affordable Housing
Oakland City
Adair Park
West End
Beltline
Southside Trail
Atlanta Development
Atlanta Construction
Dynamik Design
Develop Fulton
American South Capital Partners
BWE
Images
The acreage in question at 840 Woodrow Street, with the Beltline’s Westside Trail and Adair Park at right, and the Murphy Crossing property at top. Google Maps
The Oakland City site as of February 2020. Google Maps
A revised rendering showing how the multifaceted project would front a proposed Beltline spur trail through the warehouse district.Vida Companies/ Woodfield Development; designs, Dynamik Design
Vida Companies/ Woodfield Development; designs, Dynamik Design
How the project would front a proposed BeltLine spur trail through the warehouse district. Vida Companies/ Woodfield Development; designs, Dynamik Design
Facades of commercial spaces, apartments, and townhomes. Vida Companies/ Woodfield Development; designs, Dynamik Design
These initial concepts for the 840 Woodrow St. project were revised following community feedback. Courtesy of Joe Martinez/Vida Companies
Subtitle
840 Woodrow calls for quality affordable housing, discounted commercial space at Beltline’s doorstep
Neighborhood
Oakland City
Background Image
Image
Associated Project
840 Woodrow Street Southwest
Before/After Images
Sponsored Post
Off
Apartment occupancy holds steady but one metric slows across major US markets
Apartment occupancy holds steady but one metric slows across major US markets
Some Southern cities are experiencing unexpected rent decreases while a West Coast metro is seeing some of the highest rent hikes in the nation.
Some Southern cities are experiencing unexpected rent decreases while a West Coast metro is seeing some of the highest rent hikes in the nation. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Some Southern cities are experiencing unexpected rent decreases while a West Coast metro is seeing some of the highest rent hikes in the nation.
Apartment occupancy holds steady but one metric slows across major US markets
Apartment occupancy holds steady but one metric slows across major US markets
Some Southern cities are experiencing unexpected rent decreases while a West Coast metro is seeing some of the highest rent hikes in the nation.
Some Southern cities are experiencing unexpected rent decreases while a West Coast metro is seeing some of the highest rent hikes in the nation. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Some Southern cities are experiencing unexpected rent decreases while a West Coast metro is seeing some of the highest rent hikes in the nation.
Crane Watch: Bird’s-eye view of Atlanta’s tallest new tower since 1992
Crane Watch: Bird’s-eye view of Atlanta’s tallest new tower since 1992
Crane Watch: Bird’s-eye view of Atlanta’s tallest new tower since 1992
Josh Green
Tue, 06/17/2025 – 09:54
Throughout the spring, our diligent/obsessive tracking of Atlanta’s tallest new building since the early 1990s has focused on viewpoints from the east, north, and west. Now it’s time to head up—way up.
A recent drone tour vividly shows how Rockefeller Group’s 60-story 1072 West Peachtree project is beginning to put amenity levels in place, fastening blue glass panels to its climbing concrete skeleton (with inset balconies), and generally dwarfing newer, nearby high-rises that once stood prominently on Midtown’s skyline.
Alternately, from street level, any Midtown dweller can see the Rockefeller project’s height has surpassed the nearby “Google building,” the tallest, 31-story office component of Selig Development’s three-tower 1105 West Peachtree project.
The street-level view on Sunday, looking north along West Peachtree Street. Urbanize Atlanta
At the time of this drone tour two weeks ago (forgive the delay; a vacation and photographer wedding interfered), construction crews were working on the 20th story over the tower’s wider base. That means the project had about 20 stories left to climb, not including rooftop infrastructure and glass-panel ornamentation.
The New York City-based development firm relayed in April that 1072 West Peachtree had finished its base office and retail floors, en route to becoming both the tallest residential and mixed-use building in Atlanta, and the fifth tallest in the city overall.
Rockefeller is now forecasting the full building will be finished in spring 2026, in time for global interest in Atlanta during eight FIFA World Cup matches beginning in June.
The Rockefeller project’s residential section (above a wider base of offices and parking), as seen with roughly 20 stories left to climb this month. Urbanize Atlanta
As viewed from the west, near the Connector, 1072 West Peachtree in the context of other Midtown high-rises earlier this month. Urbanize Atlanta
Designed by Atlanta-based architecture firm TVS, in collaboration with Brock Hudgins Architects, the project will include boutique, five-star Class A offices and the highest apartment views in Atlanta to date.
Rockefeller officials have said the tower will count more than 350 high-end apartments for Midtown total.
Below the residential uses, 224,000 square feet of office space will occupy floors 11 to 18, with perks that include 10-foot finished ceiling heights, city views on all floors, and flexible layouts, plus a large terrace on each floor. Rockefeller officials have called fitness and spa options for office tenants “unparalleled” for the market. CBRE has been hired to lead office leasing.
Northeast view to Midtown’s tallest building (at left), the 50-story, 820-foot-tall One Atlantic Center. (1072 West Peachtree is located uphill from that structure, it should be noted.)Urbanize Atlanta
Looking north over Spring Street, construction progress on the 1072 West Peachtree tower’s higher amenity deck. Urbanize Atlanta
Spanning a full acre, the tower’s 10th-floor amenity deck will include collaborative and lounge seating areas and a lawn for games, events, and other gatherings. Also on the 10th floor will be a 30,000-square-foot indoor amenity zone with lounges, meeting spaces, a yoga studio, and other features.
Rockefeller’s plans for the retail component include multiple options for dining throughout the day. Those spaces will see coffee, casual grab-and-go, and sit-down restaurant additions to the block, per developers.
The construction schedule now calls for topping out 1072 West Peachtree later this year. It will ultimately stand 749 feet, making it Atlanta’s fifth tallest high-rise and supplanting Westin Peachtree Plaza Hotel for the No. 5 spot.
No taller skyrise has been built in Atlanta since 1992.
Find a closer look at where this new Midtown monolith stands today—and where it’s headed from functionality and aesthetic standpoints—in the gallery above.
How the Rockefeller project is stacking up in relation to Selig Development’s 1105 West Peachtree project (aka, the “Google building”) just to the northeast. Urbanize Atlanta
West Peachtree Street view of Rockefeller Group’s planned 60-story Midtown project.Rockefeller Group; Brock Hudgins Architects; TVS
…
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• Midtown news, discussion (Urbanize Atlanta)
As viewed from the west, near the Connector, 1072 West Peachtree in the context of other Midtown high-rises earlier this month. Urbanize Atlanta
The street-level view on Sunday, looking north along West Peachtree Street. Urbanize Atlanta
The Rockefeller project’s residential section (above a wider base of offices and parking), as seen with roughly 20 stories left to climb this month. Urbanize Atlanta
Northeast view to Midtown’s tallest building (at left), the 50-story, 820-foot-tall One Atlantic Center. (1072 West Peachtree is located uphill from that structure, it should be noted.)Urbanize Atlanta
Looking north over Spring Street, construction progress on the 1072 West Peachtree tower’s higher amenity deck. Urbanize Atlanta
How the Rockefeller project is stacking up in relation to Selig Development’s 1105 West Peachtree project (aka, the “Google building”) just to the northeast. Urbanize Atlanta
The west facade shows how the project’s two amenity levels are taking shape above Class A offices and parking infrastructure. Urbanize Atlanta
The latest rendering showing the 60-story 1072 West Peachtree tower’s expected place and scope in the Midtown skyline, per Rockefeller officials. (Some newer buildings in the district aren’t shown.)
Courtesy of Rockefeller Group
How Rockefeller expects the tower to meet West Peachtree Street. Site Solutions is the project’s landscape architect. Courtesy of Rockefeller Group
West Peachtree Street view of Rockefeller Group’s planned 60-story Midtown project.Rockefeller Group; Brock Hudgins Architects; TVS
Projected look of 1072 West Peachtree office space with views to the west. Courtesy of Rockefeller Group
Evening view of the 1072 West Peachtree project, looking southeast. Courtesy of Rockefeller Group
View of a 10th-floor outdoor social area at the southwest corner of the building. Courtesy of Rockefeller Group
The office lobby. Courtesy of Rockefeller Group
A reception office. Courtesy of Rockefeller Group
A fitness center with city views. Courtesy of Rockefeller Group
Planned look and functionality of a large meeting room in the building. Courtesy of Rockefeller Group
A 1072 West Peachtree tower lounge area. Courtesy of Rockefeller Group
Planned look of an office locker room. Courtesy of Rockefeller Group
Closer look at the tower from the west, over the Georgia Tech area. Courtesy of Rockefeller Group
Crane Watch: Bird’s-eye view of Atlanta’s tallest new tower since 1992
Josh Green
Tue, 06/17/2025 – 09:54
Throughout the spring, our diligent/obsessive tracking of Atlanta’s tallest new building since the early 1990s has focused on viewpoints from the east, north, and west. Now it’s time to head up—way up. A recent drone tour vividly shows how Rockefeller Group’s 60-story 1072 West Peachtree project is beginning to put amenity levels in place, fastening blue glass panels to its climbing concrete skeleton (with inset balconies), and generally dwarfing newer, nearby high-rises that once stood prominently on Midtown’s skyline. Alternately, from street level, any Midtown dweller can see the Rockefeller project’s height has surpassed the nearby “Google building,” the tallest, 31-story office component of Selig Development’s three-tower 1105 West Peachtree project.
The street-level view on Sunday, looking north along West Peachtree Street. Urbanize Atlanta
At the time of this drone tour two weeks ago (forgive the delay; a vacation and photographer wedding interfered), construction crews were working on the 20th story over the tower’s wider base. That means the project had about 20 stories left to climb, not including rooftop infrastructure and glass-panel ornamentation.The New York City-based development firm relayed in April that 1072 West Peachtree had finished its base office and retail floors, en route to becoming both the tallest residential and mixed-use building in Atlanta, and the fifth tallest in the city overall.Rockefeller is now forecasting the full building will be finished in spring 2026, in time for global interest in Atlanta during eight FIFA World Cup matches beginning in June.
The Rockefeller project’s residential section (above a wider base of offices and parking), as seen with roughly 20 stories left to climb this month. Urbanize Atlanta
As viewed from the west, near the Connector, 1072 West Peachtree in the context of other Midtown high-rises earlier this month. Urbanize Atlanta
Designed by Atlanta-based architecture firm TVS, in collaboration with Brock Hudgins Architects, the project will include boutique, five-star Class A offices and the highest apartment views in Atlanta to date.Rockefeller officials have said the tower will count more than 350 high-end apartments for Midtown total. Below the residential uses, 224,000 square feet of office space will occupy floors 11 to 18, with perks that include 10-foot finished ceiling heights, city views on all floors, and flexible layouts, plus a large terrace on each floor. Rockefeller officials have called fitness and spa options for office tenants “unparalleled” for the market. CBRE has been hired to lead office leasing.
Northeast view to Midtown’s tallest building (at left), the 50-story, 820-foot-tall One Atlantic Center. (1072 West Peachtree is located uphill from that structure, it should be noted.)Urbanize Atlanta
Looking north over Spring Street, construction progress on the 1072 West Peachtree tower’s higher amenity deck. Urbanize Atlanta
Spanning a full acre, the tower’s 10th-floor amenity deck will include collaborative and lounge seating areas and a lawn for games, events, and other gatherings. Also on the 10th floor will be a 30,000-square-foot indoor amenity zone with lounges, meeting spaces, a yoga studio, and other features.Rockefeller’s plans for the retail component include multiple options for dining throughout the day. Those spaces will see coffee, casual grab-and-go, and sit-down restaurant additions to the block, per developers. The construction schedule now calls for topping out 1072 West Peachtree later this year. It will ultimately stand 749 feet, making it Atlanta’s fifth tallest high-rise and supplanting Westin Peachtree Plaza Hotel for the No. 5 spot. No taller skyrise has been built in Atlanta since 1992. Find a closer look at where this new Midtown monolith stands today—and where it’s headed from functionality and aesthetic standpoints—in the gallery above.
How the Rockefeller project is stacking up in relation to Selig Development’s 1105 West Peachtree project (aka, the “Google building”) just to the northeast. Urbanize Atlanta
West Peachtree Street view of Rockefeller Group’s planned 60-story Midtown project.Rockefeller Group; Brock Hudgins Architects; TVS
…Follow us on social media: Twitter / Facebook/and now: Instagram • Midtown news, discussion (Urbanize Atlanta)
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Images
As viewed from the west, near the Connector, 1072 West Peachtree in the context of other Midtown high-rises earlier this month. Urbanize Atlanta
The street-level view on Sunday, looking north along West Peachtree Street. Urbanize Atlanta
The Rockefeller project’s residential section (above a wider base of offices and parking), as seen with roughly 20 stories left to climb this month. Urbanize Atlanta
Northeast view to Midtown’s tallest building (at left), the 50-story, 820-foot-tall One Atlantic Center. (1072 West Peachtree is located uphill from that structure, it should be noted.)Urbanize Atlanta
Looking north over Spring Street, construction progress on the 1072 West Peachtree tower’s higher amenity deck. Urbanize Atlanta
How the Rockefeller project is stacking up in relation to Selig Development’s 1105 West Peachtree project (aka, the “Google building”) just to the northeast. Urbanize Atlanta
The west facade shows how the project’s two amenity levels are taking shape above Class A offices and parking infrastructure. Urbanize Atlanta
The latest rendering showing the 60-story 1072 West Peachtree tower’s expected place and scope in the Midtown skyline, per Rockefeller officials. (Some newer buildings in the district aren’t shown.)
Courtesy of Rockefeller Group
How Rockefeller expects the tower to meet West Peachtree Street. Site Solutions is the project’s landscape architect. Courtesy of Rockefeller Group
West Peachtree Street view of Rockefeller Group’s planned 60-story Midtown project.Rockefeller Group; Brock Hudgins Architects; TVS
Projected look of 1072 West Peachtree office space with views to the west. Courtesy of Rockefeller Group
Evening view of the 1072 West Peachtree project, looking southeast. Courtesy of Rockefeller Group
View of a 10th-floor outdoor social area at the southwest corner of the building. Courtesy of Rockefeller Group
The office lobby. Courtesy of Rockefeller Group
A reception office. Courtesy of Rockefeller Group
A fitness center with city views. Courtesy of Rockefeller Group
Planned look and functionality of a large meeting room in the building. Courtesy of Rockefeller Group
A 1072 West Peachtree tower lounge area. Courtesy of Rockefeller Group
Planned look of an office locker room. Courtesy of Rockefeller Group
Closer look at the tower from the west, over the Georgia Tech area. Courtesy of Rockefeller Group
Subtitle
Rockefeller’s 1072 West Peachtree project keeps climbing toward scheduled top-out this year
Neighborhood
Midtown
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Associated Project
1072 West Peachtree Street NW
Before/After Images
Sponsored Post
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Crane Watch: Bird’s-eye view of Atlanta’s tallest new tower since 1992
Josh Green
Tue, 06/17/2025 – 09:54
Throughout the spring, our diligent/obsessive tracking of Atlanta’s tallest new building since the early 1990s has focused on viewpoints from the east, north, and west. Now it’s time to head up—way up. A recent drone tour vividly shows how Rockefeller Group’s 60-story 1072 West Peachtree project is beginning to put amenity levels in place, fastening blue glass panels to its climbing concrete skeleton (with inset balconies), and generally dwarfing newer, nearby high-rises that once stood prominently on Midtown’s skyline. Alternately, from street level, any Midtown dweller can see the Rockefeller project’s height has surpassed the nearby “Google building,” the tallest, 31-story office component of Selig Development’s three-tower 1105 West Peachtree project.
The street-level view on Sunday, looking north along West Peachtree Street. Urbanize Atlanta
At the time of this drone tour two weeks ago (forgive the delay; a vacation and photographer wedding interfered), construction crews were working on the 20th story over the tower’s wider base. That means the project had about 20 stories left to climb, not including rooftop infrastructure and glass-panel ornamentation.The New York City-based development firm relayed in April that 1072 West Peachtree had finished its base office and retail floors, en route to becoming both the tallest residential and mixed-use building in Atlanta, and the fifth tallest in the city overall.Rockefeller is now forecasting the full building will be finished in spring 2026, in time for global interest in Atlanta during eight FIFA World Cup matches beginning in June.
The Rockefeller project’s residential section (above a wider base of offices and parking), as seen with roughly 20 stories left to climb this month. Urbanize Atlanta
As viewed from the west, near the Connector, 1072 West Peachtree in the context of other Midtown high-rises earlier this month. Urbanize Atlanta
Designed by Atlanta-based architecture firm TVS, in collaboration with Brock Hudgins Architects, the project will include boutique, five-star Class A offices and the highest apartment views in Atlanta to date.Rockefeller officials have said the tower will count more than 350 high-end apartments for Midtown total. Below the residential uses, 224,000 square feet of office space will occupy floors 11 to 18, with perks that include 10-foot finished ceiling heights, city views on all floors, and flexible layouts, plus a large terrace on each floor. Rockefeller officials have called fitness and spa options for office tenants “unparalleled” for the market. CBRE has been hired to lead office leasing.
Northeast view to Midtown’s tallest building (at left), the 50-story, 820-foot-tall One Atlantic Center. (1072 West Peachtree is located uphill from that structure, it should be noted.)Urbanize Atlanta
Looking north over Spring Street, construction progress on the 1072 West Peachtree tower’s higher amenity deck. Urbanize Atlanta
Spanning a full acre, the tower’s 10th-floor amenity deck will include collaborative and lounge seating areas and a lawn for games, events, and other gatherings. Also on the 10th floor will be a 30,000-square-foot indoor amenity zone with lounges, meeting spaces, a yoga studio, and other features.Rockefeller’s plans for the retail component include multiple options for dining throughout the day. Those spaces will see coffee, casual grab-and-go, and sit-down restaurant additions to the block, per developers. The construction schedule now calls for topping out 1072 West Peachtree later this year. It will ultimately stand 749 feet, making it Atlanta’s fifth tallest high-rise and supplanting Westin Peachtree Plaza Hotel for the No. 5 spot. No taller skyrise has been built in Atlanta since 1992. Find a closer look at where this new Midtown monolith stands today—and where it’s headed from functionality and aesthetic standpoints—in the gallery above.
How the Rockefeller project is stacking up in relation to Selig Development’s 1105 West Peachtree project (aka, the “Google building”) just to the northeast. Urbanize Atlanta
West Peachtree Street view of Rockefeller Group’s planned 60-story Midtown project.Rockefeller Group; Brock Hudgins Architects; TVS
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As viewed from the west, near the Connector, 1072 West Peachtree in the context of other Midtown high-rises earlier this month. Urbanize Atlanta
The street-level view on Sunday, looking north along West Peachtree Street. Urbanize Atlanta
The Rockefeller project’s residential section (above a wider base of offices and parking), as seen with roughly 20 stories left to climb this month. Urbanize Atlanta
Northeast view to Midtown’s tallest building (at left), the 50-story, 820-foot-tall One Atlantic Center. (1072 West Peachtree is located uphill from that structure, it should be noted.)Urbanize Atlanta
Looking north over Spring Street, construction progress on the 1072 West Peachtree tower’s higher amenity deck. Urbanize Atlanta
How the Rockefeller project is stacking up in relation to Selig Development’s 1105 West Peachtree project (aka, the “Google building”) just to the northeast. Urbanize Atlanta
The west facade shows how the project’s two amenity levels are taking shape above Class A offices and parking infrastructure. Urbanize Atlanta
The latest rendering showing the 60-story 1072 West Peachtree tower’s expected place and scope in the Midtown skyline, per Rockefeller officials. (Some newer buildings in the district aren’t shown.)
Courtesy of Rockefeller Group
How Rockefeller expects the tower to meet West Peachtree Street. Site Solutions is the project’s landscape architect. Courtesy of Rockefeller Group
West Peachtree Street view of Rockefeller Group’s planned 60-story Midtown project.Rockefeller Group; Brock Hudgins Architects; TVS
Projected look of 1072 West Peachtree office space with views to the west. Courtesy of Rockefeller Group
Evening view of the 1072 West Peachtree project, looking southeast. Courtesy of Rockefeller Group
View of a 10th-floor outdoor social area at the southwest corner of the building. Courtesy of Rockefeller Group
The office lobby. Courtesy of Rockefeller Group
A reception office. Courtesy of Rockefeller Group
A fitness center with city views. Courtesy of Rockefeller Group
Planned look and functionality of a large meeting room in the building. Courtesy of Rockefeller Group
A 1072 West Peachtree tower lounge area. Courtesy of Rockefeller Group
Planned look of an office locker room. Courtesy of Rockefeller Group
Closer look at the tower from the west, over the Georgia Tech area. Courtesy of Rockefeller Group
Subtitle
Rockefeller’s 1072 West Peachtree project keeps climbing toward scheduled top-out this year
Neighborhood
Midtown
Background Image
Image
Associated Project
1072 West Peachtree Street NW
Before/After Images
Sponsored Post
Off
This Week’s Deal Sheet: Shake Shack Opening Office Hub At The Battery
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Buckhead’s Piedmont Center gets new leasing team
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The push to turn around the 2.2 million-square-foot business park comes amid signs of momentum in Buckhead’s office market.
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Atlanta’s commitment to its “City in a Forest” reputation could soon mean its commercial developers will be required to contribute directly to its tree canopy for the first time.
Developer Pitches 2.4M SF Georgia Data Center Campus
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