Halcyon district lands ‘missing piece’ Trader Joe’s at 5-year anniversary

Josh Green

Mon, 12/02/2024 – 16:11

Five years after the $500-million Halcyon district began opening as a Forsyth County answer to Avalon’s success, project leaders say they’ve filled a crucial void by signing popular California-based grocer Trader Joe’s.

Halcyon developers RocaPoint Partners announced today Trader Joe’s will open a 13,500-square-foot store at the mixed-use hub, joining seven other locations dotted throughout metro Atlanta, including stores in Buckhead, Midtown, and Sandy Springs.

Trader Joe’s will occupy a building on a new flank of Halcyon along McFarland Parkway, near a recently opened Chick-fil-A and the Big Creek Greenway’s trailhead.

RocaPoint Partners principal Phil Mays called the grocery “the missing puzzle piece that fits right in, functioning as a vital service provider that helps to complete our district” in an announcement.

Where Trader Joe’s will operate relative to a new Halcyon Chick-fil-A (top right) along McFarland Parkway. Aerial Innovations Southeast; courtesy of RocaPoint Partners

Trader Joe’s is considered part of the 135-acre Halcyon plan’s under-construction third phase. In addition to Chick-fil-A, retailers Five Guys, Chase Bank, and Chewy Vet Care have signed on for the next facet of development.

Halcyon initially broke ground in early 2016 with no public funding support.

The Halcyon Farmers Market at the centerpiece greenspace. Courtesy of RocaPoint Partners

Since then, it’s opened hundreds of housing units, added a mile of new trail connectivity to the Big Creek Greenway, preserved 50 acres of greenspace on the property, hosted more than 1,750 events, and tallied around 10 million visitors, according to RocaPoint Partners’ tabulations.

The project centerpiece is the Village Green (completed in phase one), which is surrounded by the six-stall Market Hall and local retailers such as Cherry Street Brewpub, CT Cantina & Taqueria, and Eclipse di Luna.

More recent additions include experiential retailers X-Golf and CMX Cinebistro, along with Embassy Suites by Hilton hotel and corporate tenants that include Morgan Stanley, which added 500 jobs to the district.

Courtesy of RocaPoint Partners

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Images

Where Trader Joe’s will operate relative to a new Halcyon Chick-fil-A (top right) along McFarland Parkway. Aerial Innovations Southeast; courtesy of RocaPoint Partners

The Halcyon Farmers Market at the centerpiece greenspace. Courtesy of RocaPoint Partners

Courtesy of RocaPoint Partners

Subtitle

Forsyth County location will mark eighth in metro for grocer, as phase three Halcyon details emerge

Neighborhood

Forsyth County

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