Developer: Big 2025 on tap for gaping hole at Atlantic Station

Josh Green

Wed, 12/04/2024 – 09:01

Atlantic Station’s evolution in recent years has included a new stack of interstate-facing apartments, throwback-style offices, and a reimagined central greenspace. Significant changes at the mixed-use mini metropolis are expected to continue in the new year, according to a development firm that owns a compelling piece of it.

Building permit paperwork filed with Atlanta’s Department of City Planning in late November indicates a dual-branded Hilton Hotels & Resorts project is gearing up to move forward at 301 17th St. in the heart of the live-work-play district.

Since Atlantic Station debuted in 2005, the development site has been little more than a sunken pit encased by the district’s underground parking complex. Two towers—the Twelve Midtown hotel and the 271 17th St. office building—stand on either side of it.

Building permit details filed with the city indicate the hotel building would stand eight stories, flagged with Hilton’s lifestyle-and-wellness focused Tempo and Tapestry Collection brands.

Tentative, early designs for Atlantic Station’s 301 17th St. revealed in 2019. Peachtree Group; designs, Wakefield Beasley & Associates

The 17th Street void in Atlantic Station’s streetscape that’s existed for nearly 20 years. Google Maps

Plans call for 282 hotel rooms total (147 at Tempo, and 135 at Tapestry), with a 242-space parking garage below. Each brand would have its own bars, lobbies, and kitchens, with shared fitness facilities on top floor, according to filings.

Atlanta-based Peachtree Group bought the 1-acre site for $3.75 million six years ago and initially floated plans in 2019 that called for a SpringHill Suites by Marriott in addition to Hilton’s Tapestry.

When asked for details on a construction timeline (and updated renderings) recently, Peachtree Group CEO and managing principal Greg Friedman replied via email that more information will be released in 2025.

“We are excited about this upcoming project,” Friedman noted.

Stay tuned…

Early designs for Atlantic Station’s 301 17th St. revealed in 2019. Peachtree Group; designs, Wakefield Beasley & Associates