Images: Sky-high cocktails, Italian eats, concept switch set for new tower

Josh Green

Wed, 07/09/2025 – 12:53

Significant additions and changes are in store for the recently opened and tallest residential tower in West Midtown.

Denver-based Sentral—a quickly growing property management company that operates multifamily buildings with both furnished and unfurnished units inspired by luxury hotels—has added the Stella at Star Metals building to its flex-living portfolio in Atlanta, officials announced today.

The 22-story, Allen Morris Company luxury tower at 660 11th St. has started introducing 327 studio, one-bedroom, two-bedroom, and penthouse apartments—some with skyline views described as unparalleled—to the Marietta Street Artery neighborhood and broader, growing West Midtown submarket.

Project officials also announced today the Stella building has finalized two food-and-beverage concepts. Rabbit Ears, a cocktail lounge, will operate in a soaring space on the 18th floor with sweeping city views; meanwhile, at street level, northern Italian restaurant concept Füm will take space at Stella’s base.

Both concepts will be operated by Grassfed Culture Hospitality, a Michelin-recognized firm, and residents of the Stella building will have priority access, according to officials.

Planned interior aesthetic and views at the Stella building’s high-floor cocktail bar concept. Stella at Star Metals/Allen Morris Company

As the tallest component of the $500-million Star Metals District to date, the Stella project broke ground in early 2023 and officially opened last month. Up to eight weeks of free rent is being offered on some Stella apartments.

Otherwise, Stella rents start at $1,699 per month for 482-square-foot studios. The priciest plans currently offered begin at $6,600 monthly, which rents two bedrooms and two bathrooms in 1,326 square feet on the 18th floor.

Copper-like cladding and curvatures on Stella at Star Metals’ south face, toward downtown, as seen in March. Photos by Urbanize Atlanta

A two-story bar is planned for Stella’s 18th floor, with these eastward views across the city.

Eventually, the Stella building is expected to work in conjunction with a cluster of new buildings with an “urban forest” feel and large plaza space across three additional Star Metals phases.

A year after it opened, Sentral West Midtown (originally called Star Metals Residences) transitioned to the flexible-living model that allows for rent arrangements of almost any period of time: a couple of days, a month, a quarter, or several years. Another high-profile new tower, the mixed-use Scout Living at Ponce City Market, operates a similar concept aiming to strike a balance between hotel flexibility and highly amenitized, furnished apartments.

According to Sentral, the company has more than tripled its management portfolio since 2021 and now counts more than $5 billion of multifamily assets across the country.

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