Lenox Square announces wave of new retailers, eateries, expansions

Josh Green

Mon, 08/18/2025 – 13:28

A shopping mall among the largest in the Southeast and most successful in metro Atlanta continues to be on a leasing roll, property officials announced today.

Lenox Square is in the process of opening 18 new and expanded retailers this year, including concepts new to the Atlanta market and others that haven’t had a presence at the nearly 70-year-old mall before.

The additions and expansions continue leasing activity that Lenox Square leadership considers strong, following another 18 store openings in 2024.

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The 2025 activity includes luxury brands, mass-market stores, and chain restaurants.

Recent additions now open at Lenox Square include:

Rolex***

Good American (women’s fashion)*

Ray-Ban**

Rowan (ear-piercing studio)**

Claire’s**

Scheduled to open at Lenox Square later this year:

IWC (Swiss watches)**

Panerai (men’s watches)*

AllSaints (men’s, women’s fashion)*

Mejuri (jewelry)*

Cole Haan (shoes, accessories)**

Garage (casual women’s clothing)**

Lovisa (jewelry)**

Levi’s**

Burberry***

Ferragamo***

Kelly’s Cajun Grill*

Great American Cookie Company/Marble Slab**

Starbucks**

*New and exclusive to the Atlanta market

**New to Lenox Square

***Expansions and relocations in Lenox Square

Originally opened in 1959, Lenox Square counts more than 1.5 million square feet and anchor tenants Bloomingdale’s, Neiman Marcus, and Macy’s.

The mall also houses nearly 250 specialty stores including Apple, Zara, Burberry, David Yurman, Louis Vuitton, Prada, and Tiffany & Co., alongside full-service restaurants such as The Cheesecake Factory, North Italia, and True Food Kitchen.

David Vinehout, Lenox Square and Phipps Plaza’s vice president of leasing, said the revised retailer mix at Lenox Square helps distinguish the property as a lifestyle, fashion, and luxury leader.

“These dynamic new additions reflect our ongoing commitment to bringing shoppers their favorite brands—alongside exclusive, trendsetting experiences,” said Vinehout, in an announcement, “while continuing to deliver the unparalleled energy and iconic stature guests across the Southeast have come to expect from this legendary Atlanta destination.”

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