New condos near Ponce City Market dangle perks to lure buyers

Josh Green

Wed, 05/14/2025 – 16:37

Just west of the Atlanta Beltline and Ponce City Market, a new building of rare, for-sale condos has rolled out a slate of incentives in hopes of luring in buyers before summer kicks off.

Six months after its sales push began, The Leon on Ponce in Old Fourth Ward is dangling between $30,000 and $55,000 in “grand opening incentives” for contracts inked before June 1, according to its sales team.

The Leon began opening in late 2024 with a distinctly modern façade that includes oversized, V-shaped steel struts facing east and west, all perched over one of Atlanta’s most well-known commercial corridors.

According to marketing materials, The Leon’s incentives can be applied to closing costs and rate buydowns. Other carrots being dangled for buyers include complimentary storage units in the building, specialty built-in cabinetry in condos, and complimentary, transferable leasing permits.

Rendering for a typical The Leon living room, with 10-foot ceilings and wide-plank oak flooring. The Leon on Ponce/ownatleon.com

As seen in December, how The Leon on Ponce facade turned out over Ponce de Leon Avenue, facing north. Josh Green/Urbanize Atlanta

We’ve asked the sales team for an update on how many of the building’s 74 units remain available; this story will be updated with any additional info that comes.

Current pricing at The Leon starts at $394,000 for a single bedroom and one bathroom in 629 square feet. That’s a third-floor condo with a 193-square-foot balcony, facing west—and a $610 per-square-foot breakdown.

The priciest option is penthouse residence 501—dubbed the “Roebuck” plan as a nod to area history—that’s asking $1.23 million for 1,425 square feet, plus another 161 square feet outside. That buys two bedrooms and two and ½ bathrooms at $862 per square foot.

Building perks include a 2,200-square-foot coworking space with Ark Coffeebar, a dog run for pet owners, and bicycle storage, per marketing materials.

Living room views over Ponce City Market from a corner unit. The Leon on Ponce/ownatleon.com

The building’s east facade in full, as seen in December. Josh Green/Urbanize Atlanta

The Leon was first marketed in spring 2019 as the replacement for a cleared, .9-acre site that had served as surface parking, situated between Mister Carwash and a new boutique hotel, less than a block west of Ponce City Market. Delays caused by construction material sourcing bumped back the opening timeline in more recent years, project officials have said.

A sales center is now open with two model residences between 11 a.m. and 4 p.m. Monday through Friday. Swing up to the gallery for more images and context.

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Images

The Leon on Ponce’s site, at right, as surface parking in October 2019. Google Maps

Rendering of The Leon’s facade along Ponce. Courtesy of Urban Eco Group/Compass; designs, Place Maker Design

A rendering illustrating the project’s vehicle entry point and balconies over Ponce de Leon Avenue—and proximity to Ponce City Market. Urban Eco Group/Compass; designs, Place Maker Design