Krog District’s Butler Building inks two more tenants

Josh Green

Mon, 03/03/2025 – 13:39

The Krog District has signed a pair of tenants that could help Atlantans sweat out the multitude of food and drink offerings where Inman Park, the Beltline, and Old Fourth Ward converge.

The latest tenants to sign on at the district’s Butler Building—Pvolve and SWTHZ (SweatHouz)—add to what’s becoming a hotbed for wellness concepts a block from the Eastside Trail, according to project developer Asana Partners.

Both businesses are schedule to open at the new 99 Krog St. building sometime this summer, alongside activewear retailer FP Movement.

They’ll join Hagopian Plastic Surgery and skincare clinic Muse Aesthetics, which leased a full, 7,000-square-foot floor of the four-story building last year. Muse occupies the building’s top floor with 17 treatment rooms and other features.

“The Butler Building is quickly becoming a hub of high-quality retailers and services dedicated to wellbeing and active lifestyles,” noted Clare Walsh, Asana Partners managing director of leasing, in an announcement today.

The Butler Building’s Krog Street frontage in early 2023 as construction was finishing. Google Maps

Pvolve will occupy a 2,524-square-foot studio space on the building’s first floor.

It’s described as a “clinically proven workout that pairs functional strength training with cutting-edge resistance equipment to sculpt and strengthen the whole body,” with a variety of membership options offered.

A traditional Pvolve workout studio. Pvolve

SWTHZ will take a 2,170-square-foot space, also on the first floor.

It’ll feature infrared saunas, cold plunges, vitamin C showers (for relaxation and rejuvenation), and other offerings for members.

Infrared sauna (and people who probably don’t frequent McDonald’s) at SWTHZ. Naomi Hopkins

Asana Partners finished its Krog District expansion in early 2023, following two years of construction.

Changes around the district included two new retail and office buildings—clad in brick with steel structural bones to echo the area’s grittier past—that replaced a gravel parking lot and industrial/automotive buildings.

Elsewhere, existing properties such as Atlanta Stove Works were opened up and enhanced with retail corridors, new storefronts, landscaping, lighting, and seating, most notably around BrewDog Atlanta brewery.

Situated immediately south of Krog Street Market, the Butler Building includes an attached, 186-space parking garage.

Capital Real Estate Group/Asana Partners