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How Atlanta’s Incentive Programs are Attracting Businesses from Across the Country

Atlanta is a city that is quickly emerging as a leading destination for businesses. It’s not hard to see why. With its diverse economy, highly educated workforce, and supportive business community, Atlanta offers a wealth of opportunities for companies that are looking to grow and succeed. In this article, we’ll explore some of the reasons why businesses should consider moving to Atlanta, and the various incentive programs that are available to them.

A Diverse Economy

One of the key advantages of Atlanta is its diverse economy. Unlike many other cities that rely on a single industry, such as finance or manufacturing, Atlanta has a broad range of industries that contribute to its economic success. Healthcare, education, technology, transportation, and logistics are just a few of the sectors that are thriving in the city. This diversity helps to insulate Atlanta from the ups and downs of individual industries, making it a more stable and resilient place for businesses to operate.

A Highly Educated Workforce

Another factor that is attracting businesses to Atlanta is its highly educated workforce. The city is home to a number of prestigious colleges and universities, including Emory University, Georgia Tech, and Georgia State University. These institutions are producing highly skilled graduates who are eager to join the workforce and make a positive impact on the business community. In addition to this, the city’s large population means that there is a wide pool of talent available for businesses to draw from.

A Supportive Business Community

Atlanta also has a supportive business community that is committed to helping companies succeed. The Metro Atlanta Chamber of Commerce, the Atlanta Business League, and the Georgia Department of Economic Development are just a few of the organizations that offer resources and assistance to businesses. This includes everything from networking events and business development programs to access to capital and assistance with site selection. With such a robust support system in place, businesses that choose to move to Atlanta can be confident that they will have the tools and resources they need to thrive.

Incentive Programs

Of course, the decision to relocate a business is not one that is taken lightly. Companies need to carefully consider factors such as cost, workforce availability, and regulatory environment when deciding on a new location. Fortunately, Atlanta offers a range of incentive programs that are designed to make the transition as smooth and cost-effective as possible. Some of the most popular programs include:

  • The Job Tax Credit: This program provides tax credits to businesses that create new jobs in Georgia. The credit can be as much as $4,000 per job created, and can be used to offset up to 50% of a company’s Georgia state income tax liability.
  • The Quality Jobs Tax Credit: This program provides tax credits to businesses that create high-paying jobs in Georgia. The credit can be as much as $5,250 per job created, and can be used to offset up to 100% of a company’s Georgia state income tax liability.
  • The Retraining Tax Credit: This program provides tax credits to businesses that provide training to their employees. The credit can be as much as $1,250 per employee per year, and can be used to offset up to 50% of a company’s Georgia state income tax liability.
  • The OneGeorgia Authority: This program provides grants to businesses that are located in rural areas of Georgia. The grants can be used to fund a range of activities, including land acquisition, building construction, and job training.
  • The Georgia Quick Start Program: This program provides customized training to new and expanding businesses in Georgia. The training is tailored to the specific needs of the business, and is provided at no cost to the company.

When it comes to the cost of living, Atlanta is also a great choice for businesses. The city has a relatively low cost of living compared to other major metropolitan areas, which makes it an attractive location for employees as well. This can help businesses to attract and retain top talent without having to pay exorbitant salaries.

Atlanta offers a wide range of benefits for businesses that are looking to grow and succeed. Its diverse economy, highly educated workforce, and supportive business community make it an ideal location for companies that are looking to expand their operations. And with a variety of incentive programs available, including tax credits, grants, and training programs, there has never been a better time to consider relocating to Atlanta.

Additionally, Atlanta’s central location and transportation infrastructure make it an ideal hub for businesses that need to move goods and services across the country. The city is home to the world’s busiest airport, Hartsfield-Jackson Atlanta International Airport, which provides non-stop flights to over 150 domestic and international destinations. It’s also located at the intersection of three major interstates, which allows for easy access to the rest of the Southeast region.

Whether you’re a startup or an established company, Atlanta provides a wealth of opportunities for growth and success. By taking advantage of the city’s resources, incentive programs, and skilled workforce, businesses can position themselves for long-term success and make a positive impact on the local community.

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Seize the Moment: Tenants Have Leverage

The commercial real estate market has been experiencing high vacancy rates in office buildings, largely due to changes in work culture and the rise of remote work. This shift presents a unique opportunity for tenants to leverage the current market conditions in their favor. In this blog post, we’ll explore 4 ways tenants can capitalize on high vacancy rates to negotiate better lease terms and secure the ideal office space for their needs.

  1. Understanding the Current Market Landscape

Before diving into negotiations, it’s essential to have a clear understanding of the current market conditions. High vacancy rates can be attributed to several factors, including:

  • Increased remote work: More companies are embracing remote work, reducing the need for physical office space.
  • Economic factors: Economic fluctuations can impact the demand for office spaces as businesses scale back or expand their operations.
  • Oversupply of office space: Some markets may have an abundance of available office space, resulting in high vacancy rates.
  1. Identifying Negotiation Opportunities

With a clear understanding of the market landscape, tenants can identify areas where they have leverage in negotiations. Some possible negotiation opportunities include:

  • Lower rental rates: High vacancy rates can put pressure on landlords to reduce rental rates to attract tenants and fill their empty spaces.
  • Greater concessions: Landlords may be more willing to offer concessions, such as free rent periods, tenant improvement allowances, or flexible lease terms, to secure a tenant.
  • Improved lease terms: Tenants may have more room to negotiate favorable lease terms, such as rent escalation clauses, renewal options, and termination rights.
  • Prime locations: With increased availability, tenants may have access to office spaces in more desirable locations that were previously unattainable.
  1. Preparing for Negotiations

To maximize their leverage during negotiations, tenants should:

  • Do their homework: Research the market and gather information on comparable properties, rental rates, and vacancy rates. This data can be used as a benchmark during negotiations.
  • Establish clear objectives: Determine your priorities and what you hope to achieve in the negotiation. This can include securing a lower rental rate, obtaining specific concessions, or negotiating favorable lease terms.
  • Engage a tenant representation broker: A knowledgeable broker can help tenants navigate the market, identify opportunities, and advocate on their behalf during negotiations.
  1. The Art of Negotiation

When it comes time to negotiate, tenants should keep these strategies in mind:

  • Be assertive but fair: Use your research to justify your requests and demonstrate that you understand the market conditions.
  • Focus on win-win outcomes: Aim for agreements that benefit both parties, as this can lead to a more successful and long-lasting tenant-landlord relationship.
  • Be flexible and adaptable: Be prepared to adjust your priorities and make concessions if necessary, while still striving to achieve your objectives.


The current high vacancy rates in office buildings present a valuable opportunity for tenants to secure favorable lease terms and conditions. By understanding the market landscape, identifying negotiation opportunities, and employing strategic negotiation tactics, tenants can effectively leverage the current market conditions to their advantage. Engaging a tenant representation broker can further enhance a tenant’s negotiating power and ensure they secure the ideal office space for their needs.

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Navigating the Waves: How the Fed’s Rate Hikes Impact the Atlanta CRE Market

The Federal Reserve’s recent rate hikes have sent ripples throughout the economy, with the commercial real estate market being no exception. As a tenant representation broker in Atlanta, I’ve witnessed firsthand how these rate hikes have affected the local commercial real estate landscape. In this article, we’ll explore the implications of the Fed’s rate hikes on the Atlanta commercial real estate market and offer insights for businesses and investors looking to stay ahead of the curve.

  1. Understanding the Fed’s Rate Hikes

The Federal Reserve raises interest rates to combat inflation and maintain economic stability. While these rate hikes are essential for long-term economic health, they can have short-term effects on various sectors, including commercial real estate. Here are some ways the rate hikes impact the commercial real estate market:

  • Increased borrowing costs: Higher interest rates make borrowing more expensive, which can affect commercial property development, acquisition, and refinancing.
  • Capitalization rate changes: As interest rates rise, the required return on real estate investments may also increase, leading to changes in capitalization rates and property values.
  • Shift in demand: Higher interest rates may cause some businesses and investors to be more cautious in their real estate decisions, potentially impacting the demand for commercial properties.
  1. The Atlanta Commercial Real Estate Market Amidst Rate Hikes

While the rate hikes have created challenges, the Atlanta commercial real estate market has shown resilience. Here’s how the market has been affected and adapted:

  • Development projects: While some developers may delay projects due to increased borrowing costs, others may move forward with well-planned developments to capitalize on Atlanta’s growing population and business opportunities.
  • Office space demand: Despite the rate hikes, Atlanta’s thriving business environment continues to attract companies seeking office space, particularly in areas like Midtown, Buckhead, and the Central Perimeter.
  • Industrial and logistics sectors: The rise of e-commerce and the need for efficient supply chain solutions have bolstered demand for industrial and logistics properties in the Atlanta area, providing a buffer against the impact of rate hikes.
  1. Strategies for Navigating the Changing Landscape

To thrive in the evolving Atlanta commercial real estate market, businesses and investors should consider the following strategies:

  • Evaluate financing options: With higher interest rates, it’s crucial to explore various financing options and secure the most favorable terms possible for property acquisitions, development, or refinancing.
  • Focus on fundamentals: In uncertain times, it’s essential to focus on the fundamentals of commercial real estate investments, such as location, property quality, and tenant creditworthiness.
  • Engage a knowledgeable broker: Partnering with an experienced tenant representation broker can help businesses and investors make informed decisions, identify opportunities, and navigate the complexities of the current market conditions.


While the Fed’s rate hikes have introduced new challenges for the Atlanta commercial real estate market, the city’s thriving business environment and diverse economic landscape have helped to mitigate their impact. By understanding the implications of the rate hikes, adapting to the changing landscape, and employing strategic approaches, businesses and investors can continue to find success in Atlanta’s commercial real estate market.

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The 5 Ways CRE is Evolving

As a commercial real estate broker specializing in tenant representation in Atlanta, I’ve had the unique opportunity to witness the changing dynamics of office spaces as businesses reevaluate their needs. In recent years, there has been a growing trend towards businesses seeking less traditional office space and repurposing existing spaces to accommodate new work models. This shift has had a significant impact on the commercial real estate landscape, and in this blog post, I will explore how these changes are influencing the market and share insights on how businesses can navigate this new terrain.

  1. Factors Driving the Shift Towards Less Office Space

Several factors are contributing to businesses reassessing their office space requirements:

  • Remote work: The rapid increase in remote work opportunities and the widespread adoption of flexible work arrangements have allowed businesses to reduce their physical office space.
  • Cost savings: By using less square footage, companies can save on rent, utilities, and other associated costs, allowing them to reallocate funds to other critical business functions.
  • Changing workforce preferences: As younger generations enter the workforce, they often prefer a more flexible work environment, which may not necessarily include a traditional office setting.
  1. The Rise of Co-working Spaces and Flexible Work Environments

To adapt to these changes, many businesses have turned to co-working spaces and flexible work environments. These options provide businesses with the flexibility to scale up or down according to their needs, without the long-term commitment of a traditional lease. Additionally, co-working spaces often come with added amenities and services that can enhance the employee experience, such as meeting rooms, event spaces, and a collaborative atmosphere.

  1. Repurposing Office Space: Creativity and Innovation

Repurposing existing office spaces can be an excellent solution for businesses looking to adapt to the changing landscape. Some innovative ways companies are repurposing their office spaces include:

  • Creating multi-use spaces: Businesses can optimize their square footage by creating versatile spaces that serve multiple functions, such as conference rooms that can be easily converted into breakout areas or lounge spaces.
  • Prioritizing collaboration: Open-concept floor plans and shared workspaces can encourage collaboration and communication among team members, fostering a more dynamic work environment.
  • Incorporating wellness elements: Integrating wellness-focused design elements, such as green spaces, natural light, and exercise facilities, can help promote employee well-being and productivity.
  1. Navigating the New Commercial Real Estate Landscape

As a tenant representation broker, my role is to help businesses identify their ideal office space solutions amidst these changes. Here are a few tips for businesses looking to navigate the new commercial real estate landscape:

  • Assess your needs: Take a close look at your current office space and identify what works well and what can be improved. Consider your future growth plans and how your space needs may change.
  • Explore your options: Investigate the various office space options available in the market, including co-working spaces, flexible lease terms, and repurposed office spaces.
  • Seek professional guidance: Engage with a tenant representation broker who can help you navigate the market, negotiate lease terms, and provide insights on the best office space solutions for your unique needs.


The commercial real estate landscape is continually evolving to accommodate the changing needs of businesses. By staying informed and adapting to new trends, businesses can make informed decisions and create office spaces that support their employees’ needs, foster productivity, and contribute to their overall success. As a commercial real estate broker and blogger, I am committed to helping businesses in Atlanta make the most of this dynamic market.

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Re’Nauta Bell is at the forefront of the shift in Atlanta’s work culture

Re’Nauta Bell is at the forefront of the shift in Atlanta’s work culture.

The commercial real estate broker is responsible for helping companies find the perfect office, a task made challenging by the rise of hybrid work schedules and shifting beliefs about what makes a good workplace. Bell is currently taking the lead on leasing efforts for five pad-ready sites at Pittsburgh Yards, a coworking hub that could one day turn into a mixed-use office district.

In an industry historically dominated by white men, Bell founded the Atlanta chapter of African American Real Estate Professionals of Atlanta, an organization that provides a safe space for minority and women leaders in commercial real estate to network and discuss issues they face in the field.

What led to your career? I have always had an entrepreneurial spirit and a desire to be creative and impactful in my profession. After my mother passed while I graduated college, I moved to Atlanta to work with my aunt in the mortgage industry as a loan processor. That exposed me to the commercial real estate world, and it excited me to be learning about an entirely new branch of business I had never considered before. However, in 2006 when the market began to shift, I decided to back away from the chaos and start a family. Despite raising children and being a wife, I was still a businesswoman. I founded a few creative companies. Through my businesses, I was introduced to the city’s diverse communities. After a while, I couldn’t resist diving back into real estate.

Who was your biggest influence in your career? Before Lynne O’Brien retired from The Coca-Cola Co. as director of corporate real estate, she served as my mentor. I met her at a pivotal time in my life and my career when I needed a woman’s perspective, support and transparent honesty. Lynne provided that for me. We spent many lunches together and she would patiently listen to my professional quandaries. She always had a solution for me. Her advice ranged from easily attainable action items like reading certain books or creating a vision board to how to best approach engaging in difficult and uncomfortable face-to-face conversations.

What is the biggest challenge in your career? The biggest challenges I have faced in my career are attributed to four things: being a woman; being a minority; lack of access; and lack of relatability. You won’t find many Black women who do what I do, and it is hard to break into a space where there are few people who look like me and even fewer who are willing to invest in my success. Representation is a major issue. I have experienced some very lonely times during my journey. However, the highs and lows have motivated me to mentor and educate others who have a passion for commercial real estate and incite hope for minorities and Black women in the industry. What I have learned, more often than not in our current times, is that there is not a race issue at play in commercial real estate. The issues, rather, are due to a lack of relatability and discomfort with learning new perspectives from someone who may not look like you. Fortunately, I am very comfortable with being uncomfortable and my determination is parallel to none.

What’s the most rewarding part of your job? Watching my client successfully acquire property or benefit from favorable deal terms is incredibly gratifying. I enjoy the challenge of finding solutions that meet my clients’ needs in a cost-effective and timely manner. Knowing my work has helped improve the quality of life and business for those I serve is an incredible feeling. Working in this field has given me a greater appreciation for the value of real estate and the impact it can have on a community.


What’s the hardest business lesson you’ve learned? You can have all the skills, knowledge, resources and ambition in the world, but without hard work, dedication and resilience, it may not be enough to ensure success. It is important to be prepared to face this reality. I have learned that it is essential to stay focused on your long-term goals and objectives, even when it feels like progress is slow, difficult or non-existent. I have also come to realize that communication is key. It is important to have open and honest conversations with colleagues, partners and clients.

How has the pandemic affected views on the workplace? The traditional office environment has been drastically altered due to the pandemic. Cushman & Wakefield developed a diagnostic tool called Experience per Square Foot (XSF) that provides data and insights for companies to effectively plan their workplace strategies. The data found that productivity remained at 75% before and after the pandemic. 78% of respondents reported an increased desire to expand remote working polices but 50% see hybrid as the future of their workplace. Despite a broader national decline in employee visits to the office, the Atlanta office market saw the opposite, and recorded a notable increase in employee visits in 2022, with Alpharetta leading the way. Moving forward, the adoption of a slight pivot into the “new normal” for the workplace and an understanding of employee needs, expectations and concerns will be important for companies.

How are companies trying to get their employees excited to return to the office? Many companies are leaning in one direction or another without any evidence or knowledge of how their real estate decisions will impact their workforce. As companies establish more permanent return-to-work strategies, it is imperative to understand the role, value and importance of the office in the post-Covid workplace ecosystem. Organizations need a data-driven approach to understand what will facilitate employee success so they can retain and attract top talent. Companies are focused on providing beautiful spaces with amenities to keep their talent happy. They also want to provide collaborative environments that spur creativity and togetherness.

Where do you see the next wave of office buildings being built in Atlanta? A prudent trend-watcher should pay attention to the suburbs. Companies are adopting a hub-and-spoke ideology as we move into the workplace of the future. Employees are interested in being closer to home and avoiding long drives and traffic. Larger companies understand it is necessary to maintain a presence in the central business district so they will keep satellite offices there. But they are also looking at taking on larger office spaces in non-CBD submarkets. The Alpharetta Chamber of Commerce recently announced a new economic development initiative to strengthen the retention and recruitment of businesses in downtown Alpharetta. Dunwoody is shaking trees with the Campus 244 and High Street developments with plans to increase walkability. College Park has plans to create 200,000 square feet of office space with retail below it. And you must not forget Pittsburgh Yards, situated along the Atlanta BeltLine with a multitude of development opportunities.

How is economic uncertainty affecting the office market, especially leases? Leasing activity and absorption in the fourth quarter was led by non-CBD submarkets. At this time last year, the average direct asking rent among all property classes was $29.90 per square foot. Today, it is $31.29 and rising. Many companies are taking less space but they are also demanding more speculative office suites. Despite inflation and other economic headwinds, there is still momentum in Atlanta’s office sector. Leasing activity is forecasted to remain steady due in part to Atlanta’s affordability. Additionally, the city offers a diverse talent pool. It continues to be a key growth market in the Southeast and will keep flourishing.

Re’Nauta Bell

Born in: St. Louis, Missouri

Lives in: Atlanta

Current job: Tenant representation broker, Cushman & Wakefield

Previous job: Photography company owner and creative director

Education: Bachelor’s degree in English Literature, Saint Louis University; currently in Executive MBA program, University of Georgia

Family: Husband, Chris; daughter, Natalia (age 12); son, Alexander (age 17)

Hobbies: Creating abstract art, interior design, writing poetry, traveling, “finding new adventures and experiences”

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Sublease – 2,665 SF in Downtown Atlanta


I am pleased to present a 2,665 sf sublease opportunity right in the heart of Downtown Atlanta located in the historic and beautiful Healey Building. With nearby parking available and excellent walkability to the Atlanta sports district, Centennial Park, Broad Street dining options and more, this sublease is perfect for you.

The suite offers:
– 2 offices
– 2 conference rooms
– 1 breakroom
– 1 open collaborative space
– 1 waiting room that could serve as a 3rd office.
– All furniture comes with the suite including the television, refrigerator, and printer.


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Contact me at for more information. Let’s go on a tour! 

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The Future of Office – “What’s the Vibe?”

While touring with a client recently, many times the “vibe check” question came up in conversation. From the east side to downtown, the question remained, “What type of vibe are you looking for?” You may wonder what a vibe check is. In this instance, vibe check references the kind of energy occupiers want their employees to feel in their office space. Does an easy, laid back and walkable scenario mesh well with your company values, or does a clean and modern high rise situation align better? With the “War for Talent” upon us, office users have learned, “It’s not so much about the rent, rates and service charge anymore, it’s the story that a building can tell, if that fits the values of that

organization, which is more important.” If you want to attract and retain talent, occupiers must focus on value fit, test fit, and energy fit.

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US GDP Growth Rate – 2022 Data and 2023

The US economy grew an annualized 2.6% on quarter in Q3 2022, beating forecasts of a 2.4% rise and rebounding from a contraction in the first half of the year. With a dip in GDP growth in Q2 and a huge jump in Q3 partnered with aggressive policy tightening, is it feasible to avoid a recession? What are your thoughts?

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Atlanta 2022 Construction Outlook

According to the Wall Street Journal demand for industrial commercial property is cooling. The Atlanta market industrial construction study by Cushman & Wakefield shows rapid leasing (and pre-leasing) activity and indicates a total market drop in industrial vacancy from 7.1% to 3.2% despite delivery delays and supply chain constraints.

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Employers and Employees Agree on Post-Pandemic Return to Office

Office is not dead…it’s just different. A new report shows that 72% of respondents say they would renew their lease if it were up today, up from 38% in 2021. Even if you are not a collaborative worker, feeling the energy and perspectives of others is vital to production and performance. The workforce is reimagining what office looks like and how space will be utilized in the future, but it will never disappear entirely. Just like humanity, it will simply evolve.